John's Journal: John McElroy's multimedia blog about the automotive industry

AAH #216 – Will Truckers Finally Love Toyota’s New Tundra?

October 25th, 2013 at 4:38pm

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Despite increasingly aggressive fuel economy regulations and a trend toward more desirable small cars, make no mistake: the truck business is big money and Toyota wants a piece of the action. That’s why we’ve invited Mike Sweers, the Chief Engineer of the Toyota Tundra, to join us with pickup in tow (so to speak). We’ll be asking him if, with this updated truck, he thinks Toyota has cracked the code on how to sell full-size pickups. Of course, we’ll be getting into some hot topics including John McElroy’s visit to China, where he observed a smog problem that just might cripple the auto industry. Also, could car ownership as we know it end within ten years? Plus, we’ll talk about Ford’s latest conundrum: balancing the cost of complexity with the value of variation. Joining John in studio is co-host Peter De Lorenzo, the Autoextremist, and Gary Vasilash from Automotive Design & Production.

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