AUTOMOTIVE INSIGHT: Ford’s Focus is the Little Car that Could

March 29th, 2008 at 3:00pm

As heard on
WWJ Newsradio 950

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Despite what the critics predicted, the new Focus is turning out to be a big hit for Ford.

Everybody I’ve talked to in the design community absolutely hates the look of the new Ford Focus—including people on the Ford design staff. I’ve also heard all kinds of enthusiasts criticize Ford for not bringing the European version of the Focus over here.

But it’s a good thing that Ford didn’t listen to the critics. Sales of the new Focus are off to a great start. In fact, it’s even outselling the new Chevrolet Malibu despite all the accolades that it’s getting.

I think there are several things going in the Focus’s favor. It’s a well-recognized name, it has fresh styling (even if the critics don’t like it), and the Microsoft Sync system has given it a cool factor that is bringing ‘em into the showrooms.

Ford Focus Front 3/4 Ford Focus Interior Ford Focus Rear 3/4

Click an above image to see more photos of the Ford Focus.

 

One Comment to “AUTOMOTIVE INSIGHT: Ford’s Focus is the Little Car that Could”

  1. Tom Martin Says:

    The styling change is not that different for me. I don’t care for the fake, non-functional chrome vent on the front fenders, but that won’t kill the sale to me.

    I agree with your three reasons, and Ford also freshed the interior. Some also think the mood lighting is cool, or whatever it’s called.

    The Focus is attracting a younger buyer, which will also help Ford in the future–assuming the cars are reliable.