April 1st, 2008 at 4:17pm

In Partnership With
Autoblog Logo

A few blogs back I wrote about how Chrysler is going to combine its three brands and start eliminating overlapping models. The idea is to have Dodge concentrate on trucks and work-utilities, with Chrysler exclusively selling cars, and Jeep offering only SUV-based Jeeps.

It’s a bold plan, but a risky one. And while I see. . .

This article continues on Autoblog

One Comment to “AUTOLINE ON AUTOBLOG: R.I.P. Dodge Viper”

  1. Tom Martin Says:

    Chrysler does not have a signature car. The 300 and the Viper are the closest things.

    I believe that the 300 is not highend enough. It’s an “everyman” car. I own one. Clearly, doesn’t compete with Cadillac, Mercedes, BMW, and Lexus.

    The Viper is too exotic in my mind. I wish that it was slightly larger and had a base model with a 3.5 litre V6 (under $40K), and a mid-model with the 5.7 V8 Hemi(under $50K). The $85K SRT-10 would continue. Maybe it could be profitable.

    I understand the bottom-line for dropping the Viper, but Chrysler will need to develop a signature car so the savings maybe short lived.