AD #1534 – Hyundai to Redesign Sonata, Tesla Expects Profit In 2020, Sportier XC90 Debuts

January 14th, 2015 at 11:08am

Runtime: 5:07

- Tesla Won’t Turn a Profit Until 2020
- Hyundai to Redesign New Sonata
- Volvo Introduces S60 Cross Country
- Sportier XC90 Debuts
- Lincoln Refreshes MKX
- Honda Announces New Green Cars

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23 Comments to “AD #1534 – Hyundai to Redesign Sonata, Tesla Expects Profit In 2020, Sportier XC90 Debuts”

  1. Bradley Says: is anyone at Hyundai taking responsibility for the Sonata.

    If I understand the story right…the Nicely Styled Sonata that was popular “escaped” the conservative executives until it was to late to cancel. So they let it go to market and it was successful.

    Regardless of all that Hyundai made the current Sonata ultra 90s Buickish in appearance.

  2. HtG Says:

    I was parked next to a new Sonata this weekend. It was practically invisible in grey. The thing just disappeared, like there was nothing to attach my eye to. And I say this after liking the car when I saw it at the NY show: you really need to see a car on the road to get it. I’ve learned my lesson.

  3. Brett Says:

    The mothership was horrified at the “garish” design and heads rolled. They don’t understand the market here. I doubt if this has been a sufficiently painful lesson for them to retain it.

  4. Tony Gray Says:

    I have said it before, the new Sonata was a huge step backwards in design. The previous one still looks fresh and edgy. My friend has one and it still looks as contemporary as the day she bought it.

    Amazing something like this can actually get all the way into production. But then again we have the Malibu also.

  5. Kit Gerhart Says:

    Hyundai and Kia are near the bottom in CR’s “would you buy it again?” survey. Did owners get tired of the styling after a year or two?

  6. Kit Gerhart Says:

    The best selling mid-size front drivers have historically been the generic looking Camry and Accord. I’d think the generic styling of the Sonata might be ok for the market it is in. An increase in sales is better than a decrease, after the 2014 re-design.

  7. T. Bejma Says:

    From yesterday’s show…

    Yes, HtG, the Detroit Show always starts with media, charity preview and industry days the first week.

    BTW, another award for the Colorado…

  8. Todd T Says:

    It’s interesting to compare the previous Sonata with the Kia Optima. I think the previous Sonata was over-styled, and at the end of it’s life looked dated. The Optima, on the other hand paid attention to the rules: surfacing, line, proportion and balance, then added a bit of eye catching adornment, not over done. As a result the Optima looks as good today, as the day it came out. This is what Hyundai wanted for the Sonata…the mistake was not that the new car was under styled, but that it seemed boring compared to the car it replaced. To my eye it was the last step that Hyundai missed, the adornment, grill, lights, trim…it fell short…actually an easy fix, and not a surprise it’s happening soon.

  9. HtG Says:

    7 thx, TB

  10. GM Veteran Says:

    The front seats in the Volvo XC90 R type are ridiculous! Look at those side and bottom bolsters! Where do they think the soccer moms are gonna drive this thing? Those look like they belong in the Subaru WRX STi, not in a grocery getter, even if it is a sport version. I predict these will be changed in one model year.

    FYI to the suits in South Korea: The “Me Too” strategy has never won a sales race against strong competitors. Stick with what was working for you. Or don’t – Honda could use a break. They have had a tough year.

  11. jack859 Says:

    If you believe Elon Musk, he’ll tell more BS. But, I have to say, he sure has a lot of followers. He is a genius BS’er

  12. pedro fernandez Says:

    Rented a Focus SE sedan, drives real nice, great seats, don’t like protruding center stack and console, controls are not the most ergonomically pleasant I have seen, don’t mind the jerky DCT at low speeds cause it pays dividends with really sharp shifts and great mileage, car just seems to roll on and on without hardly pressing the throttle, good brakes and handling and very roomy trunk. However I banged my head getting out a few times even though I’m short. Would I buy it? YES would I look at Corolla and Mazda 3 first? YES! BTW steering almost as sharp as the GTI, feels more like a German, not American small sedan.

  13. James L. Says:

    The 2015 Hyundai Sonata is not the eye catching design of the last generation, whether inside, or outside! My 2014 Sonata 2.0 Turbo Limited is an awesome styled car, and reminds me of the 1940′S styled car , that really stood out, and are still favorites at classic car shows! The new car does have great features, and class leading safety technologies! Please Hyundai make sure your refresh is spot on from inside to outside, and look into an digital dashboard option! Your one of my favorite car companies, so I know you can knock our socks off again!

  14. XA351GT Says:

    Probably no one remembers my comment when they unveiled the current Sonata as a step back styling wise. I guess I wasn’t the only one who felt that way. Up to that point I felt that Hyundai was pushing styling forward and with the Sonata it was a step back to Toyota like blandtastic styling.

  15. HtG Says:

    Nope, XA, I don’t recall your impression, but I think you were right. Blandtastic

  16. Kit Gerhart Says:

    11. Thanks, Pedro for the report. You liked the same things I liked when I drove a Focus a couple years ago, the handling, and the sharp shifting at speed. It’s too bad the controls kind of suck, and you can’t get a 6 speed manual, except in the ST. The 5 speed works well enough, but top gear is too short at highway speed.

  17. pedro fernandez Says:

    Sadly I have to return the Focus back to Avis, I drove more this morning thru some of my familiar routes and the handling is quite good, considering I am comparing it to the GTI, which is a real driver’s car. No wonder there is so much praise for the Fiesta ST, I’ve read that it handles much better than this, and so is the Mazda 3 with the 2.5 motor. This Focus is a bit lazy going from 2nd to 3rd I guess they programed it to shift early to save fuel, and it does save fuel indeed.

  18. Kit Gerhart Says:

    15 I drove a Fiesta ST last summer, and it drove great. If it had been around when I got my MINI 5 years ago, the Fiesta ST would have been high on my shopping list.

    I’m not sure why, unless it’s the controls or the low speed operation of the transmission, but the Focus and Fiesta are both pretty low on CR’s “I would buy it if I could do it over” list.

  19. pedro fernandez Says:

    Kit also the radio controls are confusing and not intuitive IMO, I know I’m old and like my controls simple, but to have to stop the car and touch a bunch of buttons just to change from AM to FM and back is just dumb, also the ever protruding center stack and console, take room away from the front passengers. Also if you don’t sign up for nav and sat radio, the “voice” command feature is pretty useless, To sum it up, great driving car, iffy ergonomics.

  20. Kit Gerhart Says:

    The Fiesta ST has MyFordTouch mandatory, and it has a small screen, making it even worse than in the other cars. I didn’t mess with it, except to figure out how to turn off the radio. I just wanted to drive the car, and experience the handling, steering, shifter, clutch, brakes, and engine. All of those things were great, mostly better than my MINI. For a real comparison of engines, though, you’d need to use a MINI S, not the base car like mine.

  21. pedro fernandez Says:

    I just found out online that the Focus is the most expensive car in its class, that would be a deal killer for me, give me good handling/steering, reliability, good MPG’s and ease of use and I’m there!

  22. Bob Aubertin Says:

    I have had it with Copy Cat automobile design.The latest out for 2015 is the grill of the 2015 Subaru Legacy & 2015 Hydunai Sonata both have taken their design cues (Copied)from the 2010 Ford Taurus.I also call this Automobile design cloning.What are your thoughts?

  23. Drew Says:

    I just finished several visits at local new car dealerships – Kia, FCA, Toyota, and Hyundai. The imports had crazy mark-ups. The Crysler 200 was a steal at a discounted $16,995 (if you can trust the transmission).

    I wholeheartedly agree the Sonata took a step backward. So did the rear styling of the Genesis sedan. And the Genesis coupe no longer offers the lighter weight 2.0L turbo. Overall, I found more compelling products elsewhere.

    Toyota is living off their reputation, not their products. The new Corolla has an uncompetitive lay cheap interior. The Camry does not stir the soul, not even in Sport trim. And I will never accept the central instrument cluster or vinyl seats in the Prius.

    CR downgrades the Focus for 3 reasons – My Ford Touch, the DCT, and package space (floor console intrusion to the knees and limited rear seat leg room). Once acclimated to MFT, the DCT shift characteristics, and the space, it is rewardingly fun to drive. BS on the Golf COTY… The Golf is grossly over-priced.