AutoTrader Forecasts 9 Million Potential CPO Vehicles – NADA Convention 2015

January 23rd, 2015 at 9:08pm

Jared Rowe is the President of AutoTrader. He talks with John McElroy about improving customer awareness surrounding Certified Pre-Owned vehicles. AutoTrader sees a potential 9 million certifiable vehicles re-entering the marketplace and a big opportunity for its dealer partners to earn better-than-average margins. Rowe also discusses the satisfaction gap between online and offline car shopping and potential solutions to the problem.

Comments are closed.