KBB: the 90-Year-Old Brand that Acts Like a Startup – NADA Convention 2015

January 26th, 2015 at 1:54pm

Steve Lind is the President of Kelley Blue Book. He talks with John McElroy about what makes the brand as cutting edge as ever while preparing to celebrate 90 years in the business. Lind comments on pricing transparency as well as KBB’s ability to help dealers communicate with customers based on their personalized shopping patterns.

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