Tech for the Masses Keeps Hyundai an Inclusive Brand – TU Automotive Detroit 2015

June 5th, 2015 at 9:00am

Michael Dietz is the Senior Group Manager of Connected Car and Owner Marketing for Hyundai Motor America. He talks with John McElroy about Hyundai’s Blue Link telematics services and how its strategy of offering technology for the masses maintains its “inclusive brand” image.

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