Understanding Consumer Acceptance of Self-Driving Tech – Autonomous Cars 2015

August 25th, 2015 at 12:41pm

Craig Giffi is the Vice Chairman and U.S. Automotive Leader for Deloitte. He talks with John McElroy about what research says about consumer acceptance and adoption of autonomous technology. According to Giffi there is a great disparity between what drivers in developed countries want and what customers in emerging markets will accept — the difference may surprise you.

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