AD #1688 – Oshkosh Wins Army Deal, Ford Ranger Headed to MI, Consumers Don’t Use Tech Gizmos

August 26th, 2015 at 11:53am

Runtime: 8:18

- Oshkosh Wins Army Vehicle Deal
- Consumers Don’t Use Tech Gizmos
- Ford Ranger Headed to Michigan
- Honda Shows BR-V in Indonesia
- Honda Teases Frankfurt Concept
- You Said It!

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32 Comments to “AD #1688 – Oshkosh Wins Army Deal, Ford Ranger Headed to MI, Consumers Don’t Use Tech Gizmos”

  1. Lisk Says:

    $545,000 for the JLTV. Must come with five hammers and three toilet seats.

  2. Kville Kia Says:

    All the gizmos that OEs are spend $$ on translate into increased cost for the consumer…. Lets cut the crap nobody wants and trim the fat in the price of a new car..

  3. Rudy Boniface Says:

    Today you reported that MANY customer are not using the new gizmos on their new cars.

    From personal experience, I’m sure that’s because the delivering dealer (salesman) does not clearly explain how/why to use them.

  4. Bob Wilson Says:

    Announcing the award simply means the “challenge” comes next. Still, looks like a better solution based upon our last (and current?) wars.

    I don’t know if part of the award but they have a series hybrid option where the diesel drives a generator and power goes to the traction motors. The advantage is a significant amount of electrical power that can be used for other purposes.

    Bob Wilson, Huntsville, AL

  5. HtG Says:

    When so many people are buying their car off the dealer lot, it doesn’t surprise me that many don’t use the gizmos. It was the dealer that ordered them from the OE, and that OE also created packages of options to spread out the cost of developing the gizmo. The economics and our impatience push us into buying more.

    Also, dark grey cars; did I forget to mention that?

  6. HtG Says:

    Does a lessee even care about taking care of the gizmos in 5 years when they’re obsolete and braking? Nnnnope

  7. RumNCoke Says:

    Unnecessary functionality is not unique to automobiles. Have a look at the manual that came with your home theater receiver or go through all the features of Microsoft Excel. Maybe there’s some guy at the Jet Propulsion Laboratory in Pasadena who is using this stuff but it’s not me! ;)

  8. RickW Says:

    Regarding the Ford Ranger. I’ll be one of the first to buy one if they are the same size as the last one they made. I bought a new Mazda Pick-up back in 99, essentially the same as a Ranger.
    I bought it because of several reason’s but one was because it would fit in my garage and provided the utility I needed as a homeowner, not a contractor that would need a full size pick-up.
    The New F150′s are just too big for my needs.
    I hope they produce the Ranger for sale in the US soon.

  9. Albemarle Says:

    It’s not just the obscure tech that’s not being used. I like using cruise control but find almost no one else is using it. Speeds vary all over the map. And that’s a technology almost all vehicles have now.

  10. MJB Says:

    Doesn’t surprise me about the in-car tech. But automakers shouldn’t worry about it. Without a doubt, that stat is at least doubled when analyzing smart phone utilization (maybe even triple).

    How many people really make use of more than 50% of their smartphone’s capabilities? Especially when new features are being added with every upgrade. Even though I text, shoot photos, email, watch YouTube, check LinkedIn and oh yeah, use it to talk to other human beings every now and again, I’m likely on that list of under-utilizers myself.

  11. Rob Says:

    #7 Good Point! I see the same thing and I think active CC would be a big help. When the vehicle adjusts the speed down to match the vehicle ahead leaving a proper distance and back up to a set limit, I think people would use it more.
    This could save fuel too if more cars dropped into a train like formation.

  12. BobD Says:

    On the Ford Ranger, I wonder how much aluminum it will use? It will be an interesting marketing contradiction if it is mostly steel like their Global Ranger. I also wonder if they will offer a diesel to keep up with the GM twins.

  13. G.A.Branigan Says:

    The ford ranger announcement is no surprise,or at least it shouldn’t be.All of the full size pickups are just to damn big,and a lot of people are looking to the midsizes to bring it to a more realistic investment that will fit into the normal size garage.I also believe that some compact pickups will re-emerge in the next few years.

  14. Kit Gerhart Says:

    7 Cruise control is one of my few “must have” features, along with a heater and A/C, though I don’t need power windows or locks, or AT.

  15. Kit Gerhart Says:

    The Ranger should sell like crazy, if it is priced fairly. The old one sold fairly well, even at the end, while being so crude it made a Tacoma seem luxurious. I assume the new Ranger will be much improved.

    Will the new army jeep be made by the company that makes overalls, or is there another Oshkosh?

  16. MJB Says:


    There are two different OshKoshes.

    I too was puzzled the first time I heard of the automotive OshKosh years ago. I could’nt shake the image of toddler’s clothing.

  17. Lisk Says:

    Oshkosh makes extreme heavy duty trucks. Lots of snow plows and most of the fire equipment at airports. I believe they have a reputation for being quick over short distances, able to get to the scene of localized emergencies quicker than most equipment.

  18. G.A.Branigan Says:

    Despite the new replacement for the hummer,it will not withstand a direct hit with the all to common rpg.It ain’t gonna happen.It might protect them better against small IED’s,and small arms fire,but it will not protect against an armor piercing 12.7mm round,( 51 cal-russian).

  19. kurt w Says:

    Question for YOUSAIDIT:

    Once upon a time sports cars had bright, colorful interior options. Why are current “sport cars” only offering all black interior “coal bins”? They’re hot, show dirt, and feel cramped!

  20. Kit Gerhart Says:

    Once upon a time, not only sports cars, but station wagons and sedans had bright, colorful interiors. I miss that.

  21. HtG Says:

    I tend to agree with MJB and others. Put all the tech stuff in there and people will use the features they want to. It’s like in phones, where there are thousands of apps but most people only use a few, like 6 IIRC. I personally never used features like voice recorder or facetime on my iphone until it was necessary.

  22. HtG Says:


    I tend to agree with MJB and others. Put all the tech stuff in there and people will use the features they want to. It’s like in phones, where there are thousands of apps but most people only use a few, like 6 IIRC. I personally never used features like voice recorder or facetime on my iphone until it was necessary.

  23. HtG Says:

    sorry about that

  24. Hugo Martinez Says:

    We are told that “Consumers Don’t Use Tech Gizmos,” yet the on-screen statistics clearly show that over half do.

  25. Kit Gerhart Says:

    As long as it is really cheap to put in the extra crap, they had might as well do it. I use more of the capability of my (non-i) smart phone than a lot of people I know, but still, a small percentage of what it can do. What’s facetime?

  26. Kit Gerhart Says:

    Ok, I sort of know what facetime is. It must be an Apple thing, because I think there is a pre-loaded facetime app on my Mac.

  27. HtG Says:

    Just an Apple video conference app, like Skype. It worked well, pretty sharp images.

  28. MJB Says:

    17 & 18

    At the risk of starting a rant, I must chime in here because I whole hartedly agree with Kurt on the black interiors. I know a lot of people love them. But for me, triple-black interiors (where even the headliner is black) feel like being inside a closed coffin. Like death is crouching in all around me. I need life, vibrance, warmth…

    Not to mention, all-black can actually ‘hide’ a lot of the detail and nuance of an interior. You just don’t get the visual depth with an all-black interior as you do with one that’s got contrasting colors, hues, tones, etc.

  29. Bradley Says:


    **I am reaching for my wallet**

    Will this be the small Ranger Sean described? If so, I think, FORD may get some of my Benjamins in the future.

  30. MJB Says:


    …And I honestly don’t think you are alone. I think many consumers would jump at a smaller (normal) sized pick-up.

    Though I don’t expect the sales number to be quite what they once were 15+ years ago, due to the increase in the number of people turning to rentals (property) vs. buying. There are less people making runs to Home Depot for lumber, drywall, auger rentals and dishwashers.

  31. G.A.Branigan Says:

    The new van I ordered gives you many Henry Ford interior colors…..anything you want as long as it’s black.That sux,but what can you do…

  32. Earl Says:

    #19…I like your black interior term ‘coal bin’. And to think that dealers bring in cars with black exterior and then top it off with a black interior. Our two Ford vehicles,an Escape and an Explorer have interiors in beige or what Ford calls ‘stone’. We had to order them as 90% of what they stock is black interior.