Bridgestone Developing Sustainable, High-Tech Tires – Frankfurt Motor Show 2015

September 15th, 2015 at 7:00am

Michael Martini is the President of OE Operations for Bridgestone Americas. He talks with John McElroy about the some of the most innovative tech you never thought would come to the tires on your car. Martini discusses how tires are getting greener and the goal Bridgestone has set for 100% sustainable tires. He also discusses developing technology that will allow tires to detect the types of surfaces the car is driving on.

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