Cadillac Tailored to Young Luxury – Beijing 2016

April 25th, 2016 at 4:46pm

Dean Sciole is the Brand Director of Cadillac China. He talks with John McElroy about how Cadillac is tailoring itself to the young luxury buyers of China, who average about 35-years of age. With a luxury buyer that young, you obviously can’t market a Cadillac the same you would in the U.S. Take a moment to find out how Cadillac is tackling the situation.

One Comment to “Cadillac Tailored to Young Luxury – Beijing 2016”

  1. Jonathan Says:

    I bet the Chinese luxury buyers love escalates too…..

    Not to forget the v series lineup.

    Now a fwd 275 hp small CLA fighter…

    Sounds like some good moves.