AAH #356 – EcoSport Goes Online In LA

November 17th, 2016 at 2:30pm

Audio-only version:

NEWS TOPICS:
01:23Eric Loeffler gives a rundown on Ford’s all-new CUV, the EcoSport
16:46Chantel Lenard talks sales and marketing for the EcoSport
27:21Journalists opinions on EcoSport entering a competitive market
40:27Automobility LA: Who’s taking the spotlight?

SPECIAL GUESTS:
Eric Loeffler, EcoSport Chief Program Engineer, Ford
Chantel Lenard, Executive Director, U.S. Marketing, Ford

PANEL: John McElroy, Autoline.tv; Gary Vasilash, AD&P; Karl Brauer, Kelley Blue Book; Bob Gritzinger, WardsAuto

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One Comment to “AAH #356 – EcoSport Goes Online In LA”

  1. Joe Says:

    That Ford guy that thinks swing gate is a good idea is a great example of not understanding functionality. No one has enough garage space to swing that door open and have the garage closed in the rain/snow. Even in a parking lot, it is an issue having a door protrude into the aisle and what do you do when someone parallel parks close to you in the city? Lift up or half up/half down is the only way to go. Doesn’t matter how good that car is, the gate is a deal breaker.