PSA Maps North American Comeback – CAR MBS 2017

August 1st, 2017 at 3:22pm

26 years ago Peugeot left the American market, but parent group PSA recently made the decision to bring it back. It’s mapped out a 10-year plan that first starts with mobility services, called Free2Move. A unique aspect to the service is that it lets you get into vehicles from brands outside of PSA. But the ultimate goal is to once again sell vehicles in North America. North American President & CEO, Larry Dominique says he has a lot of work to do and are probably a few years away from that.

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