BMW Sees Dealers And Electrification As Its Key To Recovery – LA Auto Show 2017

November 30th, 2017 at 3:27pm

It’s been a tough year for BMW. It’s lost more market share than any other luxury brand in the American market. That’s why BMW North America has a new president and CEO. Bernhard Kuhnt talks about how his dealers and the company’s massive push into electrification is going to turn that around.

One Comment to “BMW Sees Dealers And Electrification As Its Key To Recovery – LA Auto Show 2017”

  1. Jonathan Says:

    Needs to dump 3 cylinder motor and go all electric to compete…jmo it’s a dud but the convertible can be saved by going all in ev…load up the batteries and pull the 3 cylinder motor gas tank etc out.

    Jmo

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