AD #2304 – Mercedes Uses Digital Light, Porsche’s Mission E CUV, Land Rover’s Gigantic Coupe

March 6th, 2018 at 11:28am

Runtime: 7:13

0:29 Geneva Buzz: Trade War Worries
1:03 BMW M8 Gran Coupe
1:20 Honda CR-V Refresh
1:53 At Aston, Lagonda Means Electric
3:15 Land Rover’s Gigantic Coupe
3:52 Porsche’s Mission E CUV
5:11 Mercedes Uses Digital Light
5:46 Toyota Brings Back the Supra
6:15 Nissan’s Radical Formula E

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30 Comments to “AD #2304 – Mercedes Uses Digital Light, Porsche’s Mission E CUV, Land Rover’s Gigantic Coupe”

  1. BobD Says:

    I had to laugh on the segment on the Mercedes digital headlamps…. What has the world become when you need headlamps to display a snowflake on the pavement to tell you it is snowing out? Can’t you just see the snow falling in the headlight beams to know that?

  2. lambo2015 Says:

    Trade wars; Guess we will see if Trump is as good of a negotiator as he claims to be. I do believe the US has been taken advantage of for far too long so hopefully he can recoup some balance.

    Mercedes headlights seem like a gimmick. When the same thing can be achieved with HUD technology that’s been around over 20 years. I don’t really see the advantage of using the headlights.

  3. MJB Says:

    #1 +1000 – Tell me about it!

    Not to mention, it seems to me the only way this headlight technology will work effectively is when the travel distance between you and the next car is great enough to see over the hood and onto a good 6 to 10 foot stretch of pavement within that field of view. Which is no problem for highway driving, because not many people tailgate at 80mph. But in city driving, good luck keeping a sizable enough gap to make use of that projector beam.

  4. buzzerd Says:

    @1 I was thinking the same thing, up till now I’ve been driving around looking all dumb using the actual snow flakes to tell me it’s snowing, boy do I feel stupid now that I know I could have a $5000 headlight to tell me that.
    Trade war soooo if more or as many cars are manufactured by foreign companies in America than Ford and GM who exactly is going to be hurt more if they start putting tariffs on autos???
    The US has been fighting with Canada since the dawn of time over softwood lumber simply because they don’t understand Canada’s system or don’t want to understand, now they want to pick a fight with a bunch of other countries?

  5. Lisk Says:

    Hello Mercedes, rather than create a gimmick laden headlamp, why not center your attention on a headlight that will actually allow you to see what’s in front of you at a long distance without blinding oncoming drivers? And make it replaceable for a hundred bucks?

    Land Rover drops the Evoq 2 door and now comes up with a huge replacement Range Rover.

    Porsche appears to be using Tesla’s playbook. Build or promise to build something that currently can’t be built. Liquid cooled cables?

    What ever happened to K.I.S.S.?

  6. Lex Says:

    Why can’t Honda introduced to the North American Market a more powerful CR-V? One powered by Turbo Charged 2.0L Turbo gasoline engine.

  7. Lambo2015 Says:

    #5 Lisk I was thinking the same thing. Knowing how well water and electricity mix and then to place them together in a flexible hose just doesnt seem like a good idea. Just sounds like a filling station with NASA type technology that will defeat any cost advantage EV had over gas.

  8. Kit Gerhart Says:

    Trump’s trade war would be a continuation of his regressive taxation policies which would hit lower- and middle-income people much more that the very wealthy. Prices go up on everything, and lower income people who spend all of their money take the brunt of the hit.

    Yeah, a few jobs might be created, but most economists think their would be a net loss. You might add a few thousand steel jobs, and lose a few hundred thousand auto and auto supplier jobs.

  9. Kit Gerhart Says:

    6 Lex, is there really enough of a market for a “performance” CR-V, to justify putting the 2.0 turbo in it? The 1.5 turbo has near best-in-class acceleration, and fuel economy, a combination that would be attractive to most mid-small CUV buyers.

  10. Barry Says:

    Would the Mercedes headlamp system show where the potholes are? I think that would be more important than the snowflake symbol. LOL

  11. Lisk Says:

    10) In Ohio they’d work like a strobe…

  12. Kit Gerhart Says:

    11 Parts of Indiana and Michigan too.

  13. Dan Says:

    Mercedes digital headlights. More driver distractions. I’m sure soon the headlights will start to show advertisements. Phones – 2 for 1 sale! Buy a burger meal deal and get it UPSIZED FOR FREE!!

  14. Albemarle Says:

    The Honda CRV is one of their biggest sellers. More than enough reason to fit a turbo 2 litre engine. Seems Honda feels its CRV success is due to its blandness.

    Canada imports from the U.S. as much steel as U.S. imports from Canada. Canada will add a tariff to U.S. steel imports if it happens

    So steel employment gained by cutting down on imports = steel employment lost by cutting down exports. Prices go up, steel customers are hurt. Where’s the win?

  15. Danny Turnpaugh Says:

    Just love how people drag politics into a forum on auto industry to make the president look bad. Can’t wait till next election to see if people are as unhappy and switch to the other side, personally I dislike all politicians

  16. MJB Says:

    @7 – Well, you do know that liquid-cooling for computer CPUs and other components has been around for well over a decade (an option popular with gamers and other assorted computer geeks), right? Sounds risky, but there’s always a way to make it work…

  17. Lisk Says:

    16) The liquid cooled towers are a stationary unit, and normally not handled once installed. If I’m going grab onto something that gets so hot it needs liquid cooling, it’s going to cause me some concerns.

  18. Kit Gerhart Says:

    14 Honda must not think there are enough people wanting a faster, thirstier CR-V. Either that, or maybe they are planning an Acura version, and are “saving” the 2.0 turbo, to encourage people to spend an extra $10K or so for the Acura..

  19. RS Says:

    @8 Absolutely right. A bigger slice of much smaller pie is not a win. And there is very little likelihood of a bigger slice! I am as patriotic as anyone but these tarriffs are just a money grab and a diversion from his bigger problems – with first name Robert (and lots of last names like Hicks, Gates, manafort, etc.)

  20. Ziggy Says:

    Yeah, bring on the two doors!! I for one would love to pay less for my next vehicle in a two door configuration because I NEVER have anyone in the second row seats and if I did that means I am probably doing them a favor by transporting them somewhere and they can put up with climbing in the back. You also get a B pillar that is farther behind your head so it is easier to see to the side for changing lanes and merging, plus the styling is so much better than the station wagon look of a four door. Less parts, less to go wrong, less weight, less cost, build it and I will come to your two door.

  21. Lambo2015 Says:

    16 & 17 I’m guessing that most CPUs are running on 120V which could be dangerous but its not typically in your hand outside where it could be run over by a car and flexed many times a day.
    Not sure what level of voltage/amps these chargers are going to carry but if it needs liquid cooled I’m guessing its enough to sizzle you like bacon.

  22. Kit Gerhart Says:

    I remember when they still made two door big Blazers. The four door version got about 90% of the sales, so they dropped the two door. Fashion in vehicles changes, so maybe two doors will make a come back.

  23. Kit Gerhart Says:

    I keep hoping that automotive fashion will change, and we can get station wagons again, real wagons the height of a car, with rear wheel drive. Either two or four doors would be fine.

  24. Lambo2015 Says:

    15 Danny I dont think people are dragging politics into the automotive forum. These steel and aluminum tariffs will affect many industries and the auto industry is one of the largest to be affected. Time will tell if it will be good or bad. These supposed financial experts are always bias and tend to be about as accurate as the political predictors of our last election.
    Personally I’m glad to see something is being done or attempted. But if you support free trade then you are basically saying your okay with a global economy and global scale of wages. If you take what people make in China, India, Mexico, Russia and average it out and your willing to work for what the global average wage is, and live like people in many of these other countries live then yes we should not try and protect our jobs or economy.
    I can say that in 1959 the average car cost 43% of a persons average wage in the US.
    Now the cost of the average car is 107% of the average wage and 59% of household income since now typically both partners work. Just saying.

  25. Dwagner1239 Says:

    The story about the Mahindra Roxor yesterday seemed to bring out a few comments that didn’t understand the vehicle purpose. Easy to see in the video that without a windshield it would be totally illegal to drive anywhere but in a closed community type setting (Sun City maybe), or maybe as a farm utility vehicle, maybe for kids. Interestingly, my Michigan village of Milford has approved “15″ mph electric golf cars for public streets. The $16,000 price is totally too high and it’s not even very practical. How many bales of hay can one Roxor carry? Here is the Detroit News article by Daniel Howes, the financial editor: https://www.detroitnews.com/story/business/columnists/daniel-howes/2018/03/02/mahindras-roxor-signals-interest-us-market-jeep/110996346/ There are other articles if you search Roxor. For another Mahindra CJ clone, you have the Thar in India: http://www.mahindrathar.com/index.aspx#!thar-CRDe Pretty frenetic GIF, but the tabs at the top tell more. Right hand drive. Low power (105 even for the CRDe, obviously not turbocharged). Amazing the extent of products Mahindra produces if one explores the home web site. Probably not worrying Piper of Cessna on the small airplane front though. It’s their “Aerospace”! LOL.

    Honda power comments: Check with FCA about putting a 271 bhp turbo 2L in the Cherokee and Ford’s Excape turbo (245 bhp).

  26. Kit Gerhart Says:

    24 The “average” car in 1959 would rust out in less than ten years, wear out in 100K miles, and, even though big, was not nearly as crashworthy as today’s cars. Also, it wouldn’t have a/c, cruise control, and other things the “average” car now has.

  27. RickW Says:

    25 Kit, That doesn’t take into consideration the loss of buying power in today’s average wages.
    The person making 25-50K per year while paying a mortgage and all other family expenses such as having children, cannot afford to buy a new car.

  28. Kit Gerhart Says:

    Data I found showed the big change in inflation-adjusted cost between the 1950′s and now to be housing. As far as cars, people “on a budget” can do as well, or better now, than in the ’50′s. You can get 15 years and 200K miles use from a 5 year old used car that costs half its new price. That was not the case in the ’50′s.

  29. Lambo2015 Says:

    #27 Yep thats what people of the US want, to be driving 5 year old used cars with 200k miles on them.
    Same arguments could be made for Housing Kit. Today’s homes typically meet a building code with 2 or more garage spaces 2 or more bathrooms 200 amp service and many other things that were not as common in the 50s. What was the average Sqft of a 50′s home to todays?

    My point was in the 50s most households were able to be supported on one income and still have a new car and today its difficult with two incomes to live like our parents did.
    A global market is good and bad and without it our US auto makers would probably still be manufacturing junk cars. So they raised the bar with added competition. Thats the good part. The bad part is trying to compete financially with a manufacturer that is supported by its government and subsidized to the point you cant compete. Yet Americans flip out over government loans that are paid back trying to compete with automakers that are supported by foreign governments.

  30. Kit Gerhart Says:

    #28 The 5 year old car you’d buy for half of its original price would have maybe 60K miles, not 200K. Anyway, my point is that a 20 year old current car with 200K miles is much better than a 10 year old 1950′s car with 100K miles. I’m old enough to know. The 1950 Plymouth I drove in high school had rusted floorboards and rocker panels, even though they didn’t salt the roads much, and it used a quart of oil in 300 miles, when the car has about 70K miles.

    Yes, most of us here are “car nuts,” and have enough money to buy new cars. That’s nice, but people with less money don’t need to spend a huge amount to have reasonably reliable transportation.

    Regarding houses, I happen to have a house in central Indiana that was built in the early 1930′s. It is about 1400 square feet, has one bathroom, and a one car, detached garage. My parents paid 12K for it in 1955. Yes, things were a lot different then. There were probably 15,000 well paying factory jobs in the community of about 60,000. My father had one of the jobs, and supported our family of four. The same work would probably now be done with fewer than 1/4 the people, and with the decline of unions, even those people make less money and have worse benefits. That is not likely to change.