AD #2311 – Lamborghini Hits Major Milestone, China Corners Battery Materials Market, Lowe’s Drops NASCAR Sponsorship

March 15th, 2018 at 11:33am

Runtime: 6:43

0:28 Lamborghini Hits a Billion Euros in Revenue
1:12 Magna & Lyft Join Forces
1:40 Nissan Promotes Head of North America
2:27 China Corners Battery Materials Market
3:01 Mercedes Reveals New Maybach Limo
4:04 All-New Kia K900 Interior
5:49 Lowe’s Removes Sponsorship from NASCAR

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30 Comments to “AD #2311 – Lamborghini Hits Major Milestone, China Corners Battery Materials Market, Lowe’s Drops NASCAR Sponsorship”

  1. lambo2015 Says:

    “Domenicali has the potential to turn Lamborghini into Ferrari’s greatest nemesis.”
    Isnt Lamborghini already Ferrari’s biggest competitor?

    Kia K900 interior design looks similar to BMW or any other manufacturer for that matter. Wow shocker there, not like Kia designs haven’t always looked like rip offs of other manufacturers.

  2. Brett Cammack Says:

    Still can’t decide if NASCAR’s skid is due to hubris or simply because of changing demographics.

  3. XA351GT Says:

    NASCAR is losing attendance because they catered to new fans ignoring the long time fans. Changing rules every other day to the point where hardly anyone can follow them including competitors. Then there is the vacuum of stars that have left the sport. Fan favorites like Earnhardt Sr and Jr, Gordon , Stewart and others The chase has caused more than a few fans to wonder if they were watching a race or the WWE with the way results appeared to be manipulated. Then there is ticket prices to attend these events. It isn’t cheap. I went to Dover last year even with 1/2 price tickets it cost me over $100 for 2 seats. Add the cost to eat and get anything like shirts or hats and you can spend a paycheck there.

  4. Victor West Says:

    When NASCAR used “real” looking cars of several different brands it was interesting to think that what was in my garage was a cousin to what was on the track. Funny cars are ok on the drag strip. The two road races NASCAR runs are the most interesting too.

  5. Len Simpson Says:

    How do you spell GOTCHA ! in Chinese ?

  6. Roger Blose Says:

    Nascar needs to run a few “no rules” races and allow cheating in all areas. That would be fun to watch what each team comes up with and who wins. Also take street cars, add safety equipment, and give these to the pros and see how they do in exhibitions. Relate to what we drive!

  7. Chuck Grenci Says:

    Well if China corners the rare earth metals, and demands higher prices, that will just delay (some-more) the switch to electric; battery prices HAVE to come down (among other things) to make purchases increase.

    I agree with all the above comments, in example KIA ripoffs and NASCAR’s demise.

    Best of luck to all that entered the Katzans leather give a way; unfortunately for me my vehicles did not fit within the entry criteria.

  8. Drew Says:

    NASCAR lost relevance when a so-called Toyota Camry was allowed on the track. And I suspect other people have a good case to extend this acceptance issue to any race car using a badge associated with a FWD family sedan.

    Len, well said.

  9. Lambo2015 Says:

    NASCAR has a few problems on their hands. IMO
    1) The cars no longer represent anything close to what you can buy at your local dealer. They are duplicate molds with a bowtie or oval sticker so brand loyalty is gone.
    2) Drivers change team and number more frequently now and who wants to spend $100 on their favorite driver that moves teams next season. No more driver loyalty.
    3) Constant rule changes and now 3 stages per race to promote closer pack racing makes it harder to follow a winner.
    4) Restricter plate racing promotes closer races but also can be a very boring pedal to the floor turn left turn left race.
    If NASCAR ran one race a season in completely stock cars (obviously safety equipped) I bet it would receive huge ratings. Watching professionals push stock Camaro’s, Mustangs, hellcat and um Toyota camry around a track would not only entice interest but probably sell a few muscle cars too.

  10. Kit Gerhart Says:

    NASCAR was most interesting when the cars were truly “stock,” albeit seriously modified, like in the 1960′s. Understandably, they got away from that, because too many drivers were getting killed.

    They lost me completely in the last couple years, with all of this “playoff” crap, and the mid-race breaks. I’d at least follow what went on during the season, if they just ran the races, giving decreasing numbers of points, according to placing in the race. Also, give points only for about the top half of the field.

  11. Frederick Schmidt Says:

    NASCAR..all of what is said here is true. Shame, NASCAR won’t listen to any of it. They are in an echo chamber with NASCAR the only voice allowed. The empty seats you see are not surprising. My suggestion is get rid of the Cup. Make the individual race each week the focus and who ever wins the most money is the real season winner.

  12. Kit Gerhart Says:

    Maybe the current administration should be more concerned about what will truly be “strategic materials” in the future, and less concerned abut a handful of jobs making steel and aluminum, for which the raw material are available everywhere.

  13. Kit Gerhart Says:

    Currently, the best use for pure EV’s is commuting, and lead-acid batteries can be used for two seaters with range up to 100 miles or so, like the GM EV-1 of the 1990′s.

  14. G.A.Branigan Says:

    NASCAR ? I didn’t know it was still around….yawn.

  15. Lisk Says:

    All of the stadium sports (except perhaps soccer) seem to be losing their fan base. TV coverage has a lot to do with that because the coverage is so darn good. And if you are home and the race is so-so, you’ll find something else to do or watch something else until the closing laps.

    In the 80′s, NASCAR became a victim of it’s own success. Everybody wanted to be in NASCAR and as the money available grew, so did the expenses. In the 60′s and early 70′s, nobody had transporters, they had traillers. They didn’t have a back up car, nor did they have a shop with shock dynos, and a 4-post chassis rig.

    The rules are too precise and too specific. They are using lasers to measure cars that fit NASCAR’s templates, not the manufacturers.

    They need to move to a more economical format, one that encourages innovation. They could start with a body in white, add the safety structures, and go racing. If you want the cars to be more relevant and slower, use production based engines. Out of all the manufacturers, only GM still builds pushrod engines. Do away with all the downforce and sideforce generating devices. Make the cars slow down for corners, this would add the driver back into the game, and make the cars safer and the racing better.

    As far as drivers sticking with teams, there were more journeyman drivers in days past. They might have driven for 6 or 7 different owners during a season and not many teams or drivers could afford to run the full schedule which is why most of the races were concentrated in the southeast. The cost for today’s teams to travel from North Carolina to the west coast has to be staggering.

    Cost containment is the key. I’d venture to guess some of the well funded teams spend upwards of $50,000 a weekend on hotels, airfare, food, rental cars, and other amenities every weekend, not including the cost of the drivers. That’s almost $2 million a year, right off the top, without any car expenses.

    It would be rough, but it could be done.

  16. Kit Gerhart Says:

    15 Isn’t NASCAR viewership down on TV, as well as in the stands? I’ve gone to actual events twice ever, but used to watch most of the races on TV, if broadcast. I rarely watch on TV now, though I happened to see the last restart, and end of this year’s Daytona 500.

  17. Kit Gerhart Says:

    They should race stock Malibus, Fusions, Camrys, and Chargers. I don’t gamble, but I might be inclined to bet on the Dodges if they did that.

  18. Frederick Schmidt Says:

    “If you ain’t cheatin’, you ain’t tryin’” is an old NASCAR expression. Junior Johnson had this to say about his creativity when it came to building cars: maybe they need “some of that” in the sport.

  19. Lisk Says:

    On the NASCAR front, we’ll see what Jimmie Johnson will do for a sponsor next season as Lowe’s isn’t returning for 2019. My guess is they were on the hook for $40-50 million a season. That kind of money will be hard to come up with.

  20. Kit Gerhart Says:

    Maybe Jimmy Johnson will retire. He’s about the same age as Earnhardt Jr., and a few years older than Carl Edwards, who have retired.

  21. buzzerd Says:

    I think ASSCAR is thought of by many as a race series full of rednecks and watched by the same. Something to do with the fistfights in the pits and continual smash up derbies they turn into. It’s will be hard for them to shed that image, if they even want to.

  22. Kit Gerhart Says:

    Ferarri vs Lamborghini equals FCA vs VW. Interesting rivalry. Maybe Lambo should get into F1, if VW can afford it, with the tdi scandal et. al.

  23. Kit Gerhart Says:

    Actually, I guess Ferarri isn’t quite part of FCA any more, but it’s part of the Sergio empire. That’s close enough.

  24. R Jones Says:

    The town of Cobalt Ontario Canada is coming alive opening previously closed mines

  25. Ctech Says:

    NASCAR started losing me when they allowed the 2 door Ford Taurus into racing. If I were the king of NASCAR I would move forward into gearhead territory and redirect the rules to bring in more cars which are closer to stock and open competition up to more brands. Currently there are only Ford, Chevrolet, and Toyota. If you are are a fan of any other brand, well too bad. Time to open up NASCAR to turbocharged 4 and 6 cyl stock block engines. Time to reduce costs of entry for other manufacturers and encourage Honda, Hyundai, Dodge, VW, Kia, and others to enter cars. As far as television, it may have been a mistake to go away from network tv for NBCSN cable for much of the middle of the season. There is nothing else I watch that channel for and out of sight, out of mind.

  26. Chuck Grenci Says:

    I remember some stories (here, a year or two ago) about California mining lithium but then closing mines because of environmental concerns. Now with lithium a prime material for batteries, California could lead in producing the substance they, so let, other parts of the world provide; a bit ironic. Did those mines ever re-open? Kind of like the States that don’t want the oil companies drilling in their backyard but want their gasoline, plastics and other petroleum derivative products. I don’t mean to say ‘junk the environment’ but through clean/responsible gathering of resources we can carry-on.

  27. Ukendoit Says:

    According to a quick internet search, the only active commercial lithium mine in North America is in Silver Peak, Nevada, employing about 80 people and owned by Albemarle, a North Carolina mineral company. “The company touts the product coming out as among the purest in the world”.
    China was listed in 2016 as fourth behind Australia, Chile and Argentina, but China now has about 40 percent of the world’s market share (plus a Chinese company bought the largest mine in Australia).
    I read an article years ago in which Chinese leaders were asked how they felt about America being the leading super-power and they said it’s just a temporary blip. “China was the world leader for millennia. The new kid won’t be the leader for long.” Sounds like they are looking towards the future and these rare-earth materials may be their ticket. The US better think towards the future or we may get run-over.

  28. Kelly Says:

    Lost me with the Lucky Dog crap.

  29. Lambo2015 Says:

    Its good we have laws preventing companies from creating monopolies here in the US but doesnt sound like there is much keeping China from buying up rights to a rare commodity all over the world and that could be a very strategic move that would one day make it impossible for anyone to compete with them in battery production.

  30. Kit Gerhart Says:

    The biggest lithium reserves are in Chile, but maybe China is buying it up.

    Some of these materials are in the ground many places around the world, but are actively mined in only a few. Neodymium is also one of them.