ATW #2220 – Getting PSA Back in the USA

June 21st, 2018 at 4:00pm

Internet Premiere: Thursday, 6/21 @ 4:00pm ET
Detroit Public TV: Sunday, 6/24 @ 10:30am ET

PANEL:
Larry Dominique, President, PSA North America
Michelle Krebs, Autotrader
Paul Eisenstein, The Detroit Bureau
John McElroy, Autoline.tv

After dropping out of the American market in 1991, French automaker PSA, the parent company of Peugeot and Citroen, wants back in. Before it starts building or selling cars in the U.S., it wants to launch a ride sharing service called Free2Move. Larry Dominique, the CEO of PSA North America, talks about their plans and how big this business could be.

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