AD #2404 – Detroit Three Fall Behind in Crossovers, Ford Ranger Makes Towing Easier, UPS Tests Electric Delivery Truck

August 1st, 2018 at 11:37am

Runtime: 6:53

0:34 Detroit Three Fall Behind in Crossovers
1:44 Discontinued Vehicle Retention Trends
3:06 Honda Creates Charging App for Fit EV Owners
3:51 Ford Ranger Makes Towing Easier
4:55 Tesla to Invest $5 Billion In China Factory
5:39 VW Considers Producing Its Own Battery Cells
6:06 UPS Tests Electric Delivery Truck

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21 Comments to “AD #2404 – Detroit Three Fall Behind in Crossovers, Ford Ranger Makes Towing Easier, UPS Tests Electric Delivery Truck”

  1. Kit Gerhart Says:

    A few months ago, a friend was considering an FJ Cruiser, until he learned of the prices they are going for. He’s now looking for a similar, but much faster depreciating 4Runner. He plans to do actual off roading, and apparently both of those vehicles are quite capable.

  2. GM Veteran Says:

    $5 billion for a new assembly plant! That is really surprising. With simpler assembly of electric cars and cheaper Chinese labor, I would have thought this plant would cost less than a new plant to assemble ICE vehicles. In the U.S., those typically run between $1 and $2.5 billion. So, what is Elon building that will cost so much?

  3. Kit Gerhart Says:

    2 Maybe the plant will also make batteries, motors, and circuit boards. Yeah, $5B sounds a lot, if it is only an assembly plant.

  4. Lex Says:

    The issue with the Detroit Three and the CUV market is that you do not get the same bang for your buck as you do with the foreign OEM’s.
    Detroit is overpriced and under contented when it comes to lower and mid level trimmed models of their CUV’s. There should only be three or four trim levels for consumers to choose from for any model. Base or LX, Middle or EX, and EXL for highly equipped models. OEM’S could add a SE = Special Edition trim also. Most OEM’s have added Touring and Denali for example as their highest trim levels which are most times too expensive for the average Jane or Joe to buy or even lease. Detroit has improved reliability but so that the rest of the OEMs.

    The bare bones trim levels should only be sold to rental car companies. I believe that Detroit needs to put it’s customer’s first and add content to their vehicles especially at the entry level trims to simplify manufacturing and assembly and attract customers. They need to do this before looking to satisfy Wall Street, IMHO!

  5. Chuck Grenci Says:

    While the big-three may fall behind in crossover (by 2023), remember, these are annalists predictions, and also remember, how great their predictions have been for sale numbers (SAAR); pretty abysmal. So with new product not even out yet, I don’t see these numbers firm or even beginning to gel. Just my take on this story. And for some of my take on one of the points they were trying to make in Bloomberg’s story was that Buick is discounting Encore at 18% and Ford was saying if you’re looking at a Buick why not look at the EcoSport; well first off that is a tiny segment and secondly comparing the Buick which is a little long in the tooth to the Ford which hit the market (new) is just a little bit lame) IMO

  6. Albemarle Says:

    Honda seems rather late to the game with their charging app. Our Bolt knows the time of day pricing on our electricity and charges to suit my leave time at the lowest rate. I believe the Leaf does too. Don’t know about Tesla but I am confident we’ll hear all about it in detail…

  7. Bob Wilson Says:

    Anyone have a live link to the Tesla-Musk earnings conference call today?

  8. Buzzerd Says:

    @chuck- but the Ford isn’t really new is it? It’s just new to us. I think it’s another vehicle that’s been sold in Brazil for a while.
    My wife and I have been shopping for a replacement for our Juke, I find that most of the CUV offerings have a large stench of boring, Kona being the exception. That said I think we are going with a Cruze hatch, giving up AWD to save a few bucks since we are about to build a house.

  9. Kit Gerhart Says:


  10. Kit Gerhart Says:

    8 The current Ecosport is a 2nd generation, but has been around (in other markets) since 2013 or so. Maybe you know, but the ones sold in North America come from India.

  11. Lambo2015 Says:

    Sean does that 16% of NA passenger cars figure come from the cars they plan to produce in 2023 and the current market volume? Because I would suspect that the 2023 passenger car market will not be what it is today. At the rate of decline the Detroit three may only produce 4 cars and still have 53% of the passenger car market.

  12. NormT Says:

    Lex, not a valid point when a 2018 Equinox 1.5t AWD is $6,000 less than a 2018 CR-V 1.5t AWD on autotrader.

  13. Lambo2015 Says:

    #2 Its 5 billion renminbi. which currently has an exchange rate of $1 to .15. lol

  14. Kit Gerhart Says:

    Cars will make a comeback by 2023.

  15. Bryan Janak Says:

    Lumping them all together is a little stupid. FCA is on fire with Jeep. GM has the Equinox which sells well. Ford is probably the weakest link with it hideous lineup of Hyundai/Subaru/Audi/VW look alike front ends. The superman grill is tired on all these makes. Lazy designers and lazy Ford with their euro trash lineup. I have driven and owned several Ford products. Literally all six vehicles at my house are Ford products. I would not be caught dead in ANY crossover they have. The Ecosport is just plain and boring. The Escape was ugly out of the gate. The Edge has the same tired look from it’s introduction LAST DECADE. The Explorer is a piece of crap with more lame and boring styling. Ford has NOTHING exciting crossoverwise. And lately all they do is cvopy other manufacturers. When Ford gets back to making good looking, non derivative copies of others crossovers, maybe they will do better.

  16. Lambo2015 Says:

    Kit the 2019s are out so dont hold your breath for a 2023 passenger car comeback. Probably take those 4 years to see the full decline. Then about 6-7 years of stagnancy maybe a revitalization around 2030.
    But by then no one will own cars and just hail a mobile pod that looks like an egg.

  17. Kit Gerhart Says:

    I wasn’t too serious about cars making a comeback by 2023. The only thing that might really hasten a return to lower vehicles, would be drastically higher fuel prices, and even then, it might not make much difference.

  18. Kit Gerhart Says:

    Tesla news

  19. Chuck Grenci Says:

    So Tesla loses another 3/4 of a billion dollars; pretty soon they are going to be talking ‘real’ money. ;)

    Musk has guts, balls, chutzpa but I fear his pyramid may fall (eventually).


    Buzzard, agreed, EcoSport not new but I’m sure Ford is bringing a ‘refreshed’ vehicle to the table; the Encore, while pretty good, hasn’t changed much. But point (yours) well taken.

  20. Kit Gerhart Says:

    8, 17 Both Encore and Ecosport have been around for about 5 years, pretty much in their current form. The Ecosport was “aging” when it arrived in the U.S.

    Both are on the slow end, performance-wise, being slower than a Prius, but make good “city cars” for a lot of people.

  21. Lex Says:

    @12 NormT are you looking at MSRP before incentives for equal trim levels?