AD #2529 – FCA Ok with Gladiator Stealing Wrangler Sales, Jaguar Land Rover in Trouble, Recycling EV Batteries

February 11th, 2019 at 11:37am

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Runtime: 7:59

0:15 Jaguar Land Rover in Trouble
1:21 Nikola Motors to Offer Electric Semis
2:02 Takata Airbag Recall Expands
3:11 Jeep Testing Grand Commander in Michigan
3:56 FCA Ok with Gladiator Stealing Wrangler Sales
4:39 Ford Adds More Protection to Police Interceptor
5:48 Recycling EV Batteries

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30 Comments to “AD #2529 – FCA Ok with Gladiator Stealing Wrangler Sales, Jaguar Land Rover in Trouble, Recycling EV Batteries”

  1. Larry D. Says:

    Lots of news today

    JLR, or, more accurately, TATA Motors – JLR division. JLR is in trouble all over the world, and especially in the US market.

    AND most of the trouble is with the JAG part of it, because LR makes iconic SUVs it can charge whatever it wants for, given the markets’ infatuation with Breadvans on Stilts.

    Which is a pity because Jags used to have upscle, beautiful wood and leather interiors only found in Bentleys costing 5 times as much. But today’s Jags look like bloody Hyundais inside.

    Some numbers are illustrative.

    JLR market share in the US is a puny 0.8%.varying between 0.7 to 0.9. But less than 0.3% of this is Jag sales, all its models together sell half of what Land Rover models sell. These %s are all PITIFUL. I doubt they make a dime off the Jags they sell here, but I am sure the Land Rovers bail them out for a tiny net profit, if any.

    Nicola Motors, the Tesla Copycat (I wonder if Tesla filed a lawsuit for the name) is, with a straight face, claiming that … Hydrogen is better than Battery for long hauls. Really? Is this because of the huge Hydrogen Supercharger Network in the US? Why is nobody clallenging these silly claims? We have over 40,000 EV superchargers in the USA and over 100,000 in China. How many Hyrdogen Chaergers are there on US roads? Google it.

    Answer? There are only 6,500 in the entire WORLD, of whom half are in CA, so in the so-called “flyover” country in the US, there is barely a few dozen of them, if any. Give me a break!!!

    https://insideevs.com/there-is-only-6500-hydrogen-fuel-cell-cars-in-the-world-half-in-california-report/

  2. Larry D. Says:

    anybody, not just FCA, would be ok and even very happy, if the Wrangler-Based Gladiator only cannibalizes 10-15% of Wrangler sales.

    The big news from FCA will be the Grand Wagoneer, and it will take sales from the various Lincoln, Ford, and GM SUVs of similar size. And if it has JEEP in its name, you can bet it will. This other 3 row breadvan, based on these lame, failed Dodge Dart(!!!) and Chrysler 200 platform, will be a phony SUV like the patriot, which will be priced to sell and generate even greater sales growth for FCA.

  3. Drew Says:

    Hydrogen can be extracted on-board from a gasoline storage tank, so if the Nikola has the on-board capability, it’s long-haul strategy makes sense. “If…”

  4. Kit Gerhart Says:

    Maybe the hydrogen powered tractor trailers would be good for long-haul trips, if the tractor pulls a trailer full of hydrogen. That would restrict space for cargo, though.

  5. Albemarle Says:

    I think if FCA are going to sell the Grand Commander as a Chrysler, they need to rethink the external design. By using the outstandingly bad Chrysler 200 platform, they are well on their way to yet another product failure. Better to add a decent awd system to the Pacifica.

  6. Buzzerd Says:

    As a first responder I tell people this- 99.9% of the time there is nothing to see, if anything is going on we shut the road down. Soooo, pay attention to your driving and move over. Be part of the solution not the problem.

  7. Brett Cammack Says:

    The Grand Commander looks like a mashup of a Durango and a Pacifica with a Jeep Grand Cherokee nose slapped on it. Not in a good way, either.

    They’d be better off figuring out how to do a 3-row Wrangler. People might question the practicality, but nobody would question its heritage.

  8. Kit Gerhart Says:

    If FCA wants a cheap, substandard CUV to sell as a Chrysler, why not just re-badge the Dodge Journey?

    1 The top Jaguar sedan, the XJ still has a very nicely appointed interior with wood and leather, but yeah, most of the other Jaguar interiors are underwhelming, at least compared to what all Jag interiors once were.

  9. Lex Says:

    Has the Automotive Industry taken a look at the Democrats proposed “Green New Deal”, and it’s potential impacts on them, Electric Power, Manufacturing and Other Supplier Industries?

  10. Lex Says:

    Has FCA fixed the deficient front passenger side off center underlying safety structure on the 2019 Jeep Grand Cherokee?

  11. Kit Gerhart Says:

    7 I suppose a 3 row Wrangler would sell, if it looked “right,” even though it would be crude, rough riding, and noisy like other Wranglers.

    I still haven’t fully gotten used to the huge 4 door, two row Wranglers. I like the look of the two door much better. It’s a good thing I’m not in marketing, though. Probably 80% of Wrangler sales are now the 4 door, which I wouldn’t have even wanted to make.

  12. Drew Says:

    @9 – The socialist agenda wants everyone to be dependent on the government. Personal transportation is an affront to them. They assume a New York City public transportation system will work for the entire nation. Wrong. Why do real Americans vote to give away their freedom and independence?!?! Why does the media and Hollywood give than ink/air time?!?!?

  13. Drew Says:

    @10 – IIHS’s small overlap rigid barrier test is a sham. It is near impossible to find a fatality from such an impact.

  14. Kit Gerhart Says:

    12 Obviously, the “green new deal” will never happen, except for bits and pieces of it.

    As far as public transportation, anyone who has been in cities in other parts of the world, will quickly come to appreciate good public transportation. Even though New York’s system is one of the best in the U.S., in multiple ways, it is not very good compared to what they have a number of other places like London, Tokyo, or even Moscow.

  15. Larry D. Says:

    8 What are you talking about? The Journey is a short mid sized TWO row crossover. JEEP already has a ton of these. What it did not have are THREE row utilities, and it will get both this phony one based on the and the failed and deservedly discontinued Dart and 200, and later the far more capable Grand Wagoneer.

    re the Jag, ‘nice’ does not cut it in the flagship segment, where the XJ is supposed to compete. Current ‘modern’ XJs are less luxurious inside than old XJs, much less wood etc. Even smaller Jags than the XJ used to have a ton more wood and leather in the interior back in the 60s. But the worst are the so-called SUVs and EV SUVs Jag is trying to sell these days. ALso, you know the sales numbers, the XJ is at the top of the model range and solds only a few dozen (at best hundred) units a month. Hardly enough to make a dent.

  16. Larry D. Says:

    9, 12 I am fed up with the daily press references to this 29 year old noisemeker, and out of curiosity I looked up a “bio”. She graduated from Boston U, majoring in “international relations (sounds like a soft area to get easy pass grades) and Economics”. Which makes her econ illiterate proposals much less understandable.

    It is also puzzling why, after graduation from a half-decent school, and allegedly “cum laude” too, why the hell did she have to work as a bartender in Manhattan and as a waitress in a taqueria”? Sounds like a total waste of an allegedly decent education. She sure qualified for a job appropriate to her education, and especially as she is a Hispanic Female, she would have all kinds of breaks and be highly sought after for Government jobs too.

  17. Kit Gerhart Says:

    15 What are you talking about. It is 192 inches long, and has THREE, yes THREE rows of seats.

  18. GM Veteran Says:

    I believe the current Cherokee is based on the Compact Wide platform that was created for use in compact cars and crossovers like the 200, Dart and Compass. Its a pretty new and modern platform developed by FCA. The Cherokee Trailhawk certainly has passed the Trail Rated tests, so it would probably work just fine.

    Also, y’all need to visit the Nikola company website to see their entire plan. They will sell several different versions of electric and hybrid powertrains in their trucks, and they will also build a network of hydrogen refueling centers at strategically located truckstops. These guys are not Tesla knockoffs or dreamers. It is a very well funded company with a huge backlog of orders. About a year ago they actually returned the deposits from their customers because they didn’t need the money, unlike Tesla. Check it out. These guys are for real.

  19. Larry D. Says:

    17 Was not aware, it sure did not look like a large crossover. In fact, the Journey (I am surprised they have not discontinued it, its sales were poor) looks more like a Minivan than an SUV, and 192″ is pretty short for a minivan. Is the Journey made on the minivan platform or also on the Dart and 200?

  20. Larry D. Says:

    19 when pigs fly. Nicola is NOTHING while Tesla in just two years went from 0.1% market share to 2.84% in Jan 2019, selling, with just 3 models, more units than EVEN BMW and Mercedes. And that includes ALL their divisions, MINI, Rolls, and Smart. 2.84% is SIX times the 0.51% share of VOLVO which seems to be in the news every other day.

    Since you know about Nicola, why don’t you tell us the facts, how much $ they got from Venture caps or other sources, and from whom? if you believe that they allegedly returned the deposits because they “did not need the $” I have a bridge in Brooklyn to sell you. ESPECIALLY a new and supposedly hot company ALWAYS needs all the $ they can get their hands on. Unlike a mature cash cow like Coca Cola or like companies.

  21. Kit Gerhart Says:

    19 I think the Journey is on the old Sebring platform, not a good selling point. Its main selling point is that it is relatively cheap, $23-24K MSRP for the base model. It gets universally bad reviews, though and a 2 year old something else would be a better purchase.

  22. Kit Gerhart Says:

    The sold 90-some thousand Journeys in the U.S. in 2018, and it looks like they sell them all over the world, some badged as Fiat.

    http://carsalesbase.com/us-car-sales-data/dodge/dodge-journey/

    https://en.wikipedia.org/wiki/Dodge_Journey

  23. Kit Gerhart Says:

    The sold 90-some thousand Journeys in the U.S. in 2018, and it looks like they sell them all over the world, some badged as Fiat.

    http://carsalesbase.com/us-car-sales-data/dodge/dodge-journey/

  24. Kit Gerhart Says:

    https://en.wikipedia.org/wiki/Dodge_Journey

  25. GM Veteran Says:

    Kind of hard to compare Tesla and Nikola (note correct spelling). Nikola is still building its first factory and getting ready to fill a large bank of orders. And, they don’t sell passenger vehicles, so sales and market share comparisons with Tesla are irrelevant. Nikola is all privately funded by several organizations with very deep pockets. Nothing wrong or unusual about that. These venture capitalists obviously believe in the business plan or they wouldn’t put so much capital at risk. The deposit return story is legit. Google it for yourself.

  26. Kit Gerhart Says:

    Regarding the recycling of EV batteries, maybe there would a market for cheaper, shorter range EVs using lead-acid batteries. Those have been recycled for about a hundred years.

  27. ChuckGrenci Says:

    That Gladiator just doesn’t ring my bell. I’m thinking this will go as the Commanche and become just another alternative in the new sea of compact pickups.

    And as recycling of the new wave EV batteries, and as far as efficiencies go, one of the stumbling blocks will be how to handle, disassemble, and the deconstruction of multitudes of cell pack as opposed to lead-acid’s realtive simplicity of assembly (crush and segegate).

  28. Kit Gerhart Says:

    I’d like the Gladiator better as a 2 door, but the way pickup sales have gone lately, and Wrangler sales, if they are only going to do one version, the 4 door makes sense.

  29. lambo2015 Says:

    FCA just announced an increase in planned production volume of the Gladiator since the overwhelming response they received at the autoshow. I suspect it will sell extremely well at least the first year. The question will be how much will sales taper off after the initial introduction.

  30. Kit Gerhart Says:

    They will always have options to “expand the appeal” of the Gladiator after sales taper off. They can make a 2 door, sell it with RWD, put a V8 in it, etc. Actually, they should sell RWD Wranglers. The reason most people buy them is the look, and you certainly don’t need 4wd for driving around town in Florida.