The UX Strategy Behind Byton’s Giant Screen – Autoline Exclusives

April 20th, 2020 at 9:29am

Byton wants to launch its EV with the biggest screen anyone has seen inside a car. But there’s a reason why the 48-inch screen stretches from A pillar to A pillar: Byton wants to create the best user experience in the marketplace. Dré Nitze-Nelson explains the strategy on what they hope to accomplish.

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