AD # 2885 – Could GM Change Its Name?; Panasonic Improving 2170 Battery Cells; Our Best Look at GMC’s Hummer EVs

July 30th, 2020 at 11:49am

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Listen to “AD # 2885 – Could GM Change Its Name?; Panasonic Improving 2170 Battery Cells; Our Best Look at GMC's Hummer EVs” on Spreaker.

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Runtime: 9:01

0:07 Could GM Change Its Name?
0:59 Could GM Spin Off Its EV Operations
1:19 What Would You Do?
1:35 GM Grows Its EV Lineup in China
3:00 EV vs. ICE Price Parity Still 10 Years Away
3:58 Panasonic Wants to Improve 2170 Battery Cell
4:39 BMW Working on Pilot Plant for Battery Production
5:25 Northvolt Secures $1.6 Billion for Battery Plant Expansion
6:00 Renault Posts Stunning Losses
6:35 VW Group Also Posts Big Losses
6:55 Our Best Look Yet at GMC’s Hummer EVs
7:38 Sony Tests Vision-S Prototype in Tokyo
8:07 Barn Find Revealed

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41 Comments to “AD # 2885 – Could GM Change Its Name?; Panasonic Improving 2170 Battery Cells; Our Best Look at GMC’s Hummer EVs”

  1. Ed Says:

    Is the cover picture a profile of the FJ Criser? I had one and it sure looks like it.

  2. Ed Says:

    Is the cover picture a profile of the FJ Criser? I had one and it sure looks like it.

  3. Lambo2015 Says:

    I would find it difficult to see the renaming of GM. It has a long history and loyal customers. However when it comes to stock price I’m sure everyone wonders why no matter how well GM or Ford perform the stock never really climbs much. My guess is they think a new name might change that and give it the same opportunity that Tesla is seeing with its stock.
    1) A new name wont dissolve GM of its history and I doubt will have much affect on the ability for the stock to climb even when it should.
    2) You think a new name will give a warm fuzzy to customers that anything has changed? It wont.
    3) A name change just distances you further from your loyal customers and creates a risk you don’t draw in new ones.

    With that said I think its best for GM to create a separate division solely committed to EVs. Doesn’t much matter if its Saturn, Pontiac, Hummer or something new. That division needs to be as independent of the other GM products as much as possible.
    Since EVs are becoming most popular because of their performance than the “green initiative” I believe it would be best for GM to bring back Pontiac and launch performance based EVs.

    The Hummer EV may work, but still seems weird to be using the one vehicle that became the symbol of American access gas guzzling SUVs for a “green” EV truck. If it indeed will have 1000HP seems it would fit well within the Pontiac division. A Trans/Am truck perhaps?

  4. Lambo2015 Says:

    3 cont- Also I would imagine stock holders would like a company that is known for being better than just General. As the word General itself comes off as average. Like go grab a general tool or you’re nothing special just part of the general public. But just like General Electric which emphasized the initials and changed its logo to be just GE, GM has already done that. So not sure much else can or should be done other than emphasize the division names.

  5. David Sprowl Says:

    I was very recently in the Smoky mountains. On my way up to Clingman’s Dome, I witnessed 2 Tesla Model 3 being towed back down the mountain. Rumor had it they had both run out of battery on the way up. If true, we are not quite fully capable of moving completely away from ICE just yet.

  6. Kit Gerhart Says:

    I agree that it would make no sense to change the name of GM, but it would makes sense to create a separate “brand” for EVs. Maybe Electra would be a good name. A car like the Bolt could be Electra 100. A Tesla 3 size sedan or hatch could be an Electra 150, and a bigger sedan, Electra 225. Maybe they could add an “X” for crossovers, with Electra X150 being a mid-size crossover.

  7. ChuckGrenci Says:

    1, No that is not an FJ; that is the leaked silhouette of the upcoming Hummer (the SUV model) that was from a GM release. Earlier in that same video was the silhouette of the pickup truck. GM is going full force with this vehicle and it shouldn’t disappoint (well, there’s no making everyone happy) but this will be all out effort including the new battery that will accompany it.

  8. Kit Gerhart Says:

    7. To me, the revived Hummers will be disgusting, but I hope they sell well enough at high prices, to help keep the company in business, and to subsidize making vehicles more to my liking.

  9. Joseph Borenstein Says:

    Having a separate EV brand for GM makes no sense. There may come a point where ICE vehicles cease to exist. The whole point is to migrate existing GM brands (with their long history and customer good will) to a new propulsion technology.

  10. Kit Gerhart Says:

    Time will tell how Polestar works as a separate brand for Volvo. The Polestar 2 sounds interesting. It is a mildly lifted hatch, on the order of the Ford E-Thing, and will sell for about $60K. I just saw British youtube video that was mostly positive about it.

  11. Larry D. Says:

    In answer to your question, Sean/John, if I was Mary Barra, assuming I had ANY Decency, I would cut my salary from the RIDICULOUS and UTTERLY UNDESERVED $22 million per year, to 10% of that,

    which is still $2.2 Million a year, an AMPLE salary even if she was doing great, AND 10 to 20 times what her mindless supporters in this forum EVER made.

  12. Larry D. Says:

    10 the Polestar available now, at $150k or more, is about the same price and performance than the FAR more refined and reliable Acura NSX, which barely sells 5 units per year, so Polestar can declare victory if they can sell 3 units, (after the initial foolish purchases by the impatient and the curious). 3, not 3,000, units, per YEAR. And this is 3 more than it DESERVES to sell.

  13. Wim van Acker Says:

    Larry D.: since I could not reply to your reaction yesterday, I am posting it here for you:
    Larry D.: …WHat planet do you live in????? Have you seen which nation gets almost ALL the Science NOBEL PRIZES EVERY YEAR????? Hellooo?”

    My reply:
    Try to have facts instead of your emotions rule your key board: Columns “Physics” and “Chemistry”

    That takes care of science. Let’s get back to engineering, which was my point: would you say that the research & development and engineering departments of BMW, Daimler, Porsche, Ferrari, Lamborghini, Rolls Royce, Bentley, etc. are staffed with U.S.-trained engineers? And would you say that the vehicles developed and engineered by U.S.-trained engineers, such as Ford, GM and the likes are far superior to the aforementioned vehicles?

  14. Larry D. Says:

    For those who mindlessly plan to vote in Nov without checking who they are voting for. Your very liberal and well known Sam Donaldson exposes the blatant lies.

    AND… 78th in a class of 85? That is not mediocrity, this is a TOTAL UTTER LOSER. Why in the world did Obama choose him as his VP? To make the Secret Service protect him even more, thinking about what lying moron would take over in case they screwed up!


    GM changing names is silly talk. It didn’t really work out for Chrysler, I meant to say Daimler Chrysler, I meant to say Cerebus, I meant to say FCA, I meant to say Stellantis. It will not make a bit of difference to change the name and be same old GM underneath. What needs to change is the culture at GM. A culture that can be more dynamic and forward thinking.

  16. Kit Gerhart Says:

    13. Also, check physiology/medicine, with a number of European, Japanese, and Chinese winners in recent years.

  17. Kit Gerhart Says:

    15. Most people not in the car biz still call it Chrysler, and would still call GM GM, if they changed the name.

  18. XA351GT Says:

    Maybe GM could change their name to General Electric Motors. Oh wait that won’t work. Ah just change the name to what they’ve been called for years (GM) Garbage Motors . Seriously though that would a idiotic move. You don’t scrap a 100+ year old name for something that no one will understand the reason for. If they ever really get their Electric program going It would make sense to call the Electric division General Motors and the fuel side called General Engines. The names of companies with the name Motors was always on the confusing side as combustion powerplants are called engines and electric powerplants are called motors.

  19. Lambo2015 Says:

    11 I really hate to point this out again cause I’m not sure if its a disability or reading comprehension. But Seans question was “Would you rename General Motors?” What would you call it? And would you spin off GM’s EV operations?” Three questions her mindless supporters can easily comprehend yet you struggle with.

    Nothing about Mary’s salary or your #14 post but you often go off on a completely different tangent. You belong in a university where you have a captive audience. Free choice would leave an empty auditorium.

  20. Kit Gerhart Says:

    General Electric has kept their name, even though they are almost completely out of the business of anything electric. They make jet engines and are into “financial services,” but sold the appliance business to a Chinese company, quit making light bulbs, and haven’t made radios, TVs, etc. in decades. GM should stay GM.

    Maybe GM could revive the Electro-Motive name which they used for locomotives. Maybe that name isn’t available, though, and whoever bought the locomotive business is still using the name.

  21. Kit Gerhart Says:

    19. Regarding Sean’s 3rd question, they should not “spin off” the EV operation. That would only be a preparation for GM to fade into the sunset, as the ICE car business fades….

  22. Kevin A Says:

    You can’t ask IF GM should change names unless you can answer WHY GM should change names. If it were me, I would organize the company into a US domestic company (GM), a Chinese domestic company (Wuling), an EV company that is more of a components company than a maker (Ultium Tech Co), a Ferrari like high stock multiple company (Corvette) and an international company for the remaining bits and import/export. This last one, I would call General Motors Worldwide, because I’ve always liked the initials GMW (ie the BMW of trucks)

  23. JWH Says:

    GM – Or they could revise name to CM – For China Motors.

  24. Bob Wilson Says:

    #5 – The YouTube video in the web link shows a Model 3 climbing Pike’s Peak. The narrative:

    “… a quick, quiet climb to the clouds at 14,115 feet. On the 19-mile drive to the top, I used about 20% of my Long-Range (310 mile) battery (from 80% down to 60%), but recaptured about 8% on the drive back down (back up to 68%).”

    BTW, I remember driving those roads in the Smokies on a still night and smelling overheated brakes and passing vehicles parked on the side cooling them. There sure are a lot of tow and vehicle repair services in that area.

  25. Lambo2015 Says:

    21 I thought about that too. Would having a EV division put GM in position to sacrifice all the other divisions when and if everything pure EV? Certainly each division will want to have an EV offering as they become more popular. So will having an exclusive EV division mean Cadillac and Buick no longer get EVs? If they do why have an EV division at all?
    Or will EVs never materialize into anything more than a niche market never exceeding 12% of the US sales.
    We could be 4 or 25 years from EV acceptance on a large scale.

  26. Tony Gray Says:

    General Electriq

  27. Kit Gerhart Says:

    24. That’s interesting. I’d wondered what the recovery percentage would be when doing something like that.

    I never drove up Pikes Peak, but have driven up Mt. Evans, about the same height, but on a paved road. The first time was with my parents as a kid, in the early ’60s, before I drove. I remember people pulled off the side of the road, to let brakes cool. Also, there were people on the way up with hoods up, to watch the radiator boil over. I suspect the overheating wouldn’t have happened, if they just did the climb in a lower gear.

    The second time I drove up Mt. Evans was in the ’90s, in a rental Camry. I don’t remember many people having brake or overheating problems that time.

  28. Dave Says:

    That’s odd my tesla has a guage that tells me how far I can go so make sure battery topped off before you go those distances surely there was a plug somewhere on the way to get some charge Maybe should have watched those videos of EV’s running out of charge It is not pretty

  29. JoeS Says:

    27 I believe they have paved the entire road up the mountain for environmental reasons. Sad and good. Still no guard rails. YES

  30. Kit Gerhart Says:

    28 Yeah, it was a long time ago that my dad didn’t want to drive up the mountain on a gravel road without guard rails. I’ll try to look up when it was paved.

  31. Kit Gerhart Says:

    Pikes Peak road paving completed in 2011.

  32. Larry D. Says:

    13 I never bothered to see a reply to the OBVIOUS TRUTH that the USA has had, AS I SAID, for the last several DECADES, if not 75 years, the BEST universities IN THE WORLD. IN THE PLANET.

    YOu seem to require proof that 1+1=2.

    Just OPEN YOUR EYES and ask yourself WHY people not only from the US but From ALL OVER THE WORLD spend an arm and a leg to send their kids to US universities, when they could have saved a BUNDLE and sent them to the tin roof universities of their countries.

    You sent a link with the nobel prizes. I never needed it. EVERY EFFING YEAR in October I look at the SCIENCE and ECONOMICS prizes, and the USA DOMINATES all these fields, frequently getting ALL the Nobels for some years.

    I STRESSED, the last 75 years, NOT always!! Before WWII, Germany and other EUropean nations had a TON of Nobels, BUT after the war, with the BRAIN DRAIN, US Universities were HUGELY strengthened and reached the TOP, which THEY KEPT TO THIS DAY.

    In case you still believe that the earth is flat, along with old Joe and Cwolf here, YOU TELL US, with a straight face:

    In YOUR uninformed and non-expert opinion, WHICH of the 200 nations of this planert, if NOT the USA, has the BEST, TOP OF THE TOP, univesities in this PLANET????? DID YOu send YOUR kids there? LOL.

    Thanks for wasting my time again, this time BIG time. I will not spendf (waste) it so much in the future.

  33. Larry D. Says:

    Analysts were surprised, it seems. because their predictions 99% of the time (and just like with GM yesterday) are off target.

    Apparently killing the unprofitable models works.

  34. Larry D. Says:

    32 Speaking of predictions, 1% of the time they are correct, and an example was that of the US GDP steep drop (waas it 33%? that was exactly the prediction I heard weeks or days ago).

    BUT (and this is a big But!), DW news today on a PBS station, these are news in English from Germany, stated that IF the GDP drop was measured the way they do it in Europe, it would be les than…. 10%!!! DW is very anti-Trump in its coverage, BTW.

    Even more amazing, they said that Germany, which did far better than many other major Euro nations (France, UK, italy, spain, Belgium, NL) in CV deaths, shrank its GDP EVEN MORE than the US!

  35. Kit Gerhart Says:

    31. From what I’ve seen, both while at school, and while working, people from India, UK, Iran, China, and other countries get 4 year degrees at home, and go to U.S. schools for advanced degrees. I suppose that will change, if Trump is reelected. There will be a brain drain to Canada, the UK, and some other countries.

    If you actually looked at the list of Nobel winners for physics, chemistry, and physiology/medicine, yeah, the U.S., with 330M population has more than any other country, but UK+Germany+France, with much less total population, has as many over recent years.

  36. Kit Gerhart Says:

    32. What does it say? AutoNews won’t let me read it?

  37. Larry D. Says:

    here is a detailed list of all the Nobel Prizes each country has EVER won, and it includes even the Mickey-Mouse Peace and Literature prices, as well as the SERIOUS SCIENCE and ECONS prizes:

    For those of you that can’t click, here is proof I was 10,000% RIGHT and WIM 10,000 % WRONG:

    NUMBER ONE: (BY FAR) is the USA, with 383 Nobel Prizes!!!!!

    No 2, far behind, the UK with 132 , No 3, Germany, 108, and allothers are well below 100.

    So repeat after me, WIM:

    The US has the BEST universities of ANY nation in the WORLD, AND the VAST Majority of Nobel Prizes!!

    ALSO, most of the other nation’s priuzes were given BEFORE W W II and Most of the US prizes AFTER WW II.

    DO NOT REPLY, WIM, just try to LEARN. Do not waste my time any further.

  38. Larry D. Says:

    FCA loses more bills than Ford made in Q2.

  39. Kit Gerhart Says:

    37. Look at the most recent several years, for physics, chemistry, and physiology/medicine, not the Micky Mouse Literature, Peace, and Econ. Again, comparing the U.S. with the UK and Germany, with 1/5 and 1/4 the population, respectively, does not mean much.

  40. MJB Says:

    @3,4,15,17 – AGREED!!

    GM, please don’t waste your time and money changing your name. Quite frankly, it’d be a huge gamble to think that a name change could garner (lasting) success on Wall Street.

    The reason for Tesla’s stock success has much more to do with the owner of the company than it does the name of the company. Elon is full of magnetic, never-say-die charisma. He’s a cat with nine lives. Investors will always back someone like that.

    Tesla’s a person (metaphorically). GM’s a corporation. Spin the electric division off, GM. Don’t try to pull off a Houdini, or you may not reappear where you’d like to.

  41. Alex Carazan Says:

    GM NAME CHANGE and EV’s: Tiger Woods and Michael Jordan did not become successful because of their name. What GM call’s itself is irrelevant. First and foremost is the true business case for battery EV’s….is that a good bet on the future of light vehicles. EV advocates for MANY years now have been saying the hockey stick of EV growth is coming and it NEVER has happened. Current evidence/facts clearly show EV’s have no mass market future in the USA using current technologies and cost structures. EV’s have been available for sale for a decade now and are only 1.5% of sales in the USA. Key issues is they are expensive, have low range, take long to charge, and there is little fast (or slow) charging infrastructure across the USA. There is little value offered by EV’s that majority of Americans desire. These fundamental issues are not going away anytime soon. It is Business 101 and Engineering 101 which many companies fail to faithfully execute and assess. Tesla attracted a tiny niche of wealthy green people who want luxury and performance. They own that market. GM trying to conquest a niche market is not wise as they offer little incremental value above Tesla and the niche volume will not justify return on investment. “If we build it they will come” business decision process is not wise. Group think is sadly pervasive in the auto industry. Sadly, the only hope for EV’s today is in Socialist and Communist tyranny nations that must use FORCE to create EV market. Creating a business case around regulation mandates is the opposite of innovation and creativity. It is not a long term viable strategy. I wish GM the best of course and want GM to be a large success in the future.

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