ATW #2430 – Electric Pickups Face An Uphill Battle

November 10th, 2020 at 10:24am

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Audio-only version:
Listen to “Autoline This Week #2430: Electric Pickups Face An Uphill Battle” on Spreaker.

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Internet Premiere: Tuesday, 11/10 @ 10:30am ET
Detroit Public TV: Sunday, 11/22 @ 10:30am ET

Warren Browne, WP Browne Consulting
Bob Gritzinger, Wards Intelligence
Lindsay Brooke, SAE International
John McElroy,

Electric pickups are getting big headlines and a lot of media coverage. In just a couple of years there will be at last 9 of them hitting the market. But these pickups are priced and configured in a way that will only appeal to a small segment of truck buyers. Industry veteran Warren Browne explains that these EVs are going to face.

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