John's Journal: John McElroy's multimedia blog about the automotive industry

INSTANT IMPRESSION – BMW ActiveHybrid 7 Styling

December 8th, 2009 at 7:59pm


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Auto manufacturers still struggle with how to identify a vehicle as a hybrid. Do you style it radically differently so that it stands out (See Prius and Insight)? Or do you do as the BMW ActiveHybrid 7 does and take the subtle approach?

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