August 26th, 2008 at 12:32pm
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In the coming decade, Detroit’s Big Three automakers have an opportunity to completely reinvent themselves.
We’re going to see big changes in the American market in the next decade. All kinds of vehicles with alternative power-trains will be showing up in showrooms. Hybrids, plug-ins, pure EVs, clean diesels, you name it.
Thanks to fuel economy regulations and higher gas prices, automakers are going to have to retool their entire fleets of vehicles. And all of them will have to do that, not just the Detroit three.
But GM, Ford and Chrysler have a golden opportunity here, because if they can be on the leading-edge of this new technology, depending on the model and the segment, they’ll have their best shot at recapturing some of the market share they’ve lost.