AD #3488 – EV Startups at Critical Juncture; Proterra Quits Manufacturing in California; NIO Loses Lawsuit to Audi

January 20th, 2023 at 11:49am

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Listen to “AD #3488 – EV Startups at Critical Juncture; Proterra Quits Manufacturing in California; NIO Loses Lawsuit to Audi” on Spreaker.

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Runtime: 9:28

0:08 EV Startups at Critical Juncture
0:55 Lucid, Rivian Costs Are Sky High
1:34 Proterra Quits Manufacturing in California
2:32 Alpine Eyes U.S. Market
3:50 Hertz Launches EV Fleet 
4:29 Mercedes Pays €7,300 Profit Sharing
4:54 NIO Loses Trademarks to Audi
6:22 Design A Twingo with AI 
7:15 Honda Going to The Moon!
7:49 Bridgestone Develops 1st All Terrain Tire for Exotics

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19 Comments to “AD #3488 – EV Startups at Critical Juncture; Proterra Quits Manufacturing in California; NIO Loses Lawsuit to Audi”

  1. Lambo2015 Says:

    Reality is just finally settling in for Tesla, Rivian and Lucid. They all had over-valued stock because everyone wanted to be part of the next new thing and thought it would be like Apple or Google. The reality of them still being in the auto industry and GM, Ford, BMW, and MB all are making EVs too is finally setting in and they are not so special. It’s an industry shift, no doubt but it’s still automotive in the end.

  2. Kevin A Says:

    I agree with you on that! I suspect some of the OEMs that are lagging a bit in their EV efforts are still hoping to buy out one of the startups for pennies on the dollar!

  3. Dave Says:

    If Hertz can make money leasing[renting] cars to Uber drivers wouldn’t it make sense for the Uber drivers to own their BEV themselves, $$$$$

  4. Lambo2015 Says:

    Just like Hertz I am announcing that I will only rent EVs when I travel but I’m not saying when that starts.

  5. Clem Zahrobsky Says:

    This govt ordered switch to EVs to be sold is going to drive the whole country into a depression when all these business go belly up

  6. GM Veteran Says:

    It won’t be long before you see those Bridgestone off-road exotic car tires on sale at CostCo. Buy three, get one free. NOT!

  7. GM Veteran Says:

    Maybe all these weakened EV brands will merge into one company, come up with a very patriotic red, white and blue logo and call themselves American Motors! Its worked before.

  8. Drew Says:

    Clem, our government has been putting companies at risk by using supply-side regulations to force customers into different buying behaviors for 50 years! Politicians realize demand side policies put their reelection at risk, so they’d rather put companies at risk. Shameful.

  9. Albemarle Says:

    You do wonder how much companies like Alpine are smoking when they come up with their plans. The board doesn’t know what to do so they go along with management’s totally unrealistic plan. At least they get their 15 seconds of fame.

  10. XA351GT Says:

    7 Chrysler still owns all the AMC trade marks as far as I know. that is why they have used many of the old model names like Spirit , Concord , soon to be Hornet Used Eagle as a brand right after the take over. Rebel is used on the RAM , All of my AMC hats and shirts are licensed through Chrysler

  11. XA351GT Says:

    Alpine (renault) only has to look to their sister brand Fiat to see that it would be a huge mistake. People still remember the crap they sent over here in the 60 and 70s ( Le Car) anyone ?

  12. merv Says:

    another great week of all kinds of fun/interesting automotive info.

  13. Kit Gerhart Says:

    11 Fiat is Stellantis, not Renault.

    As I understand it, Lucid is partly, or largely owned by the Saudi government. How much money, and for how long will they be willing to keep it going, hoping to become profitable?

  14. XA351GT Says:

    13 Yep my mistake . Can’t tell one failed French brand from the other. LOL I know they are huge in Europe but none of the French and Italian brands of everyday passenger cars could ever get anywhere here in the states sales wise. The Germans and Brits handed them their lunches . most of the Brit brands here even the top end ones were very needy from a maintainence perspective. My Dad fixed a jag distributor that had a cracked case. If he couldn’t have got it fixed it was a 3-6 month wait for the casting to come from England ( in the early 90s) and the bare casting with nothing in it cost $600.

  15. Kit Gerhart Says:

    9,14 No European brands do well in the U.S., except German ones, and a few exotics. Volvo has been mostly downhill since they quit selling RWD station wagons.

  16. wmb Says:

    A story in AutoCar ( about Alpine’s plans, suggested that they were leaning toward using Geely/Lotus platform, since Renault/Nissan’s BEV SUV platform(s) were not robust enough for the vehicles that they planned to bring to market (though the car based EV bones would work just fine). Although Alpine worked closely with Lotus on the A110, the SUVs would be a rebadged Eletra and the Macan size CUV that Lotus has already been working on, should Alpine go that route.

    IMHO, I don’t think folks should worry of cheap EVs flooding the market from China. For one, as we Chinese OEM’s in their home market, and in Europe as well, they are selling high quality product for similar prices as the competition! If there is any cause for concern (which I don’t believe there to be) is, as Kevin A mentioned, companies buying the the assets of struggling/floundering startups and doing so for Pennie’s on the dollar. I don’t see that as a bad thing, for it will keep these companies afloat and it will give them a foothold in a big market. Yet, to Sean’s point, the automotive business is not for the faint of heart! While legacy auto makers may make it look and seem easy, the industry itself, along with this new tech and that can be a lot of challenges, both known and unknown, for a new company to have to deal with!

  17. Kit Gerhart Says:

    16 Renault should just call their F1 team Renault again, and forget Alpine. Alpine are not going to successfully compete with Porsche, if that’s what they have in mind.

  18. wmb Says:

    @17.) I don’t think Alpine, Lotus, Austin Martin or any of these small, boutique brands want to compete with Porsche directly on ANY level, but if they emulate some of the success they have have in motor sport, vehicle sells, engineering efficiencies, or at the very least get two of those three, they may be good with that! Alpine said they wanted sells of the brand, from all their different models, to reach 150K by the later part of the decade. Porches may or could sell that many Cayenne a year if they wanted! I think it would be a good pairing for Alpine to use the Lotus BEV matrix for their SUV and CUV, for Lotus has indicated that it would be will to share some of those resources with other OEMs, to help cover the cost they have invested in their EV program. They have already collaborated on the A110 platform, so this would seem like a natural fit to a degree. On the other hand, Alpine, in my brief understand and limited history of the brand, is associated with reworked and retrofitted vehicles from Renault. While they will be doing a much more “budget friendly” vehicle for the common person, to see them looking to join forces with Lotus on vehicles that will not be nearly as affordable, that has nothing to do with Renault, Nissan or Mitsubishi, is a little…odd, to me at least!

  19. Kit Gerhart Says:

    18 Porsche sells a lot fewer Cayennes than I though, only about 20,000 a year in the US. Global Cayenne production is higher than I thought, though, 78,850 in 2021. Unlike most SUVs that big, the US doesn’t dominate the sales.

    That’s a lot more than they sell of my Porsche, a 718 Cayman. Cayman plus Boxster sell only ~3500-5000 a year in the US.

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