AAH #53 – The Word for Today is ‘Brandsition’

April 30th, 2010 at 12:00pm

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(Archived video and chat after the jump below)

This week we welcome Nina Beckhardt, President of The Naming Group, a company that specializes in branding. She’ll be joining us to offer her expertise in how car names are created–what works and what is a total disaster? Of course we’ll also get into the news of the week including Chevy’s decision to dump Campbell-Ewald, its advertising agency since 1919. Plus, we’ll talk money: do recent earnings mean the industry has turned the corner? Is GM’s deception that it has paid off all government loans going to backfire? Why has Ford stock plummeted despite the fact that the company beat analysts’ expectations? John McElroy’s in studio with Peter De Lorenzo, the Autoextremist, as well as David Welch from Bloomberg BusinessWeek.

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3 Comments to “AAH #53 – The Word for Today is ‘Brandsition’”

  1. tweaker Says:

    Peter, regarding the tag line “Standard of the World” for Cadillac. I’ve always associated the word “standard” with the non-automatic and base trim level cars. I don’t want my car to be standard, I want it to be something special.

  2. Kylie Batt Says:

    уже есть, и уже видел давно ждал…

    (Archived video and chat after the jump below)
    This week we welcome Nina Beckhardt, President of The Naming Group, a company that specializes in branding…..

  3. Bin Says:

    Peter, regarding the tag line “Standard of the World” for Cadillac. I’ve always associated the word “standard” with the non-automatic and base trim level cars. I don’t want my car to be standard, I want it to be something special.
    +1