Toyota: The Steady climb to #1

Segment 3 from “Pan Asian Progress”

Detroit Public TV
Sunday, 1/28 @ 10:30am ET
(Original Airdate)
Monday, 1/29 @ 10:30am ET

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  1. Entire Show: Watch Entire Show

  2. Segment 1: Hyundai: On the Coattails of Quality


    • Steve Wilhite, Chief Operating Officer, Hyundai
  3. Segment 2: Mazda: Zoom Zoom, Design Design, Sell Sell


    • David Klan, Marketing, Mazda North America
  4. Segment 3: Toyota: The Steady climb to #1


    • Jim Farley, Group VP, Marketing, Toyota
  5. EXTRA: Jim Farley, Group VP, Marketing, Toyota



North America has been fertile ground for Asian automakers the last few years, and that trend doesn't show signs of letting up anytime soon. Toyota is poised to become the global sales leader, Hyundai is producing what JD Power calls some of the best quality cars & trucks around, while Mazda has been praised for its new vehicles by media from coast to coast.

This week Autoline Detroit features interviews with top executives from each of these manufacturers talking about how each company got there and what they're doing to keep the momentum going.