Segment 1 from “Behind the Communications Curtain -- Part 1”

Video Coming Sunday, Feb 11

Detroit Public TV
Sunday, 2/11 @ 10:30am ET
(Original Airdate)
Speed
Sunday, 2/11 @ 7:30am ET
Monday, 2/12 @ 10:30am ET

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  1. Entire Show: Watch Entire Show

  2. Segment 1:  

    Guests:

    • Steve Harris, Vice President, Global Communications, General Motors
    • Charlie Holleran, Vice President and Chief Communications Officer, Ford
    • Jason Vines, Vice President, Communications, Chrysler Group

    Panel:

    • John McElroy, Host, Autoline Detroit
  3. EXTRA: Jeff Leestma, President, Automotive Hall of Fame


Synopsis

Corporate communications has never been more important or more challenging-- especially in the auto industry, and especially if you’re DaimlerChrysler, Ford or General Motors. Issues, products, sales, personnel: there’s hardly a topic--good news or bad--that doesn’t filter through their respective Communications departments. And how these professionals handle these issues can directly affect the corporation’s bottom line.

For the next two weeks, Autoline Detroit presents a historic interview with the vice presidents of Communications for the Detroit Three. John McElroy is the first journalist to bring all three together in one venue for a joint interview. So join us this week for Part 1 when Steve Harris of GM, Charlie Holleran from Ford, and Jason Vines of the Chrysler Group discuss the issues driving their industry and how they deliver their corporate message.