Synopsis

Corporate communications has never been more important or more challenging-- especially in the auto industry, and especially if you’re DaimlerChrysler, Ford or General Motors. Issues, products, sales, personnel: there’s hardly a topic--good news or bad--that doesn’t filter through their respective Communications departments. And how these professionals handle these issues can directly affect the corporation’s bottom line.

For the next two weeks, Autoline Detroit presents a historic interview with the vice presidents of Communications for the Detroit Three. John McElroy is the first journalist to bring all three together in one venue for a joint interview. So join us this week for Part 1 when Steve Harris of GM, Charlie Holleran from Ford, and Jason Vines of the Chrysler Group discuss the issues driving their industry and how they deliver their corporate message.