“Marketshare Gains” (#1110)

Detroit Public TV
Wednesday, 3/14 @ 5:30pm ET
(Original Airdate)
Speed
Sunday, 3/11 @ 7:00am ET
Wednesday, 3/14 @ 10:30am ET

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  1. PLAYING: Entire Show

  2. Segment 1: Hyundai: Making Strides Through Quality

    Guest:

    • Steve Wilhite, Chief Operating Officer, Hyundai
  3. Segment 2: Mazda: Zoom Zoom, Build Build, Sell Sell

    Guest:

    • David Klan, Marketing, Mazda North America
  4. Segment 3: Toyota: The Steady Climb to #1

    Guest:

    • Jim Farley, Group VP, Marketing, Toyota
  5. EXTRA: Jim Farley, Group VP, Marketing, Toyota

     

Synopsis

North America has been fertile ground for Asian automakers the last few years, and that trend is continuing to gain steam. Toyota is inching closer to global sales leadership, Hyundai is producing what JD Power proclaims are some of the best vehicles around, while Mazda keeps piling up great reviews for many of its latest products. This week Autoline Detroit talks with top executives from each automaker as they give us a closer look at what they’re doing to increase sales and keep those gains going.