“Shaken, Not Stirred” (#1211)

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Podcast:

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  1. PLAYING: Entire Show

  2. Segment 1: Georges Interview: Part One

    Guest:

    • Christophe Georges, Chief Operating Officer, Bentley Motors, Inc.

    Panel:

    • John McElroy, Host, Autoline Detroit
    • John McCormick, The Detroit News
    • Keith Naughton, Newsweek
    (6:59)
  3. Segment 2: Georges Interview: Part Two

    Guest:

    • Christophe Georges, Chief Operating Officer, Bentley Motors, Inc.

    Panel:

    • John McElroy, Host, Autoline Detroit
    • John McCormick, The Detroit News
    • Keith Naughton, Newsweek
    (6:22)
  4. Segment 3: Georges Interview: Part Three

    Guest:

    • Christophe Georges, Chief Operating Officer, Bentley Motors, Inc.

    Panel:

    • John McElroy, Host, Autoline Detroit
    • John McCormick, The Detroit News
    • Keith Naughton, Newsweek
    (5:56)
  5. EXTRA: Christophe Georges, Chief Operating Officer, Bentley Motors, Inc.


    (8:26)

Synopsis

As any movie-going maven can tell you, the above "request" was James Bond's preference for his vodka martini. But fewer realize the Super Spy's preference in vehicles was for the British-born, British-built Bentley. At least that's what the author Ian Fleming intended in his novels until Hollywood got a hold of his hero. But long before Bond's 1930 grey Bentley convertible made its '50s literary debut, the brand was well established around the European motoring world. From its racing heritage to its luxury legacy, the "Winged B" was at home at Le Mans as much as it was Number 10 Downing Street. And though racing had taken a back seat to its luxury pedigree, both are back today in a big way selling Bentleys like never before. And that's straight from the man who now leads this venerable brand. Christophe Georges is the new Chief Operating Officer of the Volkswagen-owned luxury icon and the man responsible for keeping these cars on the roll that they are. This week he joins John McElroy along with Keith Naughton from Newsweek and John McCormick of The Detroit News to talk about Bentley's resurgence and how it has managed to set sales records for a brand that a few years ago was on life support.

So join us for a look at this company that was once economically shaken, but has now stirred the passions of 21st century buyers.