“SoMa” (#1216)

Synopsis

There's a part of San Francisco called South of Market or SoMa for short. It's a multi-block slice of the city that houses everything from museums to the trendiest lofts and restaurants. But the world knows SoMa as the home of all those frenzied dot coms that seemingly ruled the business world the last decade or so. Those same dot coms that imploded once the tech boon fizzled -- the market simply couldn't resist the math.

In some respects the auto industry today faces a similar challenge...no, not wondering what to do with all those unemployed purple-haired computer programmers, but rather what to do in a market that needs to change and is being hammered by a mob of external forces to do so fast.

To explore the phenomenon of Market Fragmentation, join John McElroy and three of the best analysts in the business on this week's Autoline. Michael Robinet of CSM Worldwide, Tom Kowaleski of ACTK2 and Jeff Schuster of J.D. Power and Associates examine today's auto market and look at the strategies being employed to avoid the destiny of the dot coms.

Catch all the action this week on Autoline...and, by the way, purple hair not required for viewing.