“Epistle” (#1224)

Detroit Public TV
Sunday, 6/22 @ 10:30am ET
(Original Airdate)
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Friday, 6/27 @ 4:30am ET
Friday, 6/27 @ 10:00am ET

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Podcast:

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  1. PLAYING: Entire Show

  2. Segment 1: West Coast Communicators: Part One

    Guests:

    • Irv Miller, Group VP, Corporate Communications, Toyota
    • Kurt Antonius, Assistant VP, Public Relations, American Honda
    • Jay Amestoy, VP, Public & Government Affairs, Mazda North America
    • Chris Hosford, VP, Corporate Communications, Hyundai Motor America
    (6:32)
  3. Segment 2: West Coast Communicators: Part Two

    Guests:

    • Irv Miller, Group VP, Corporate Communications, Toyota
    • Kurt Antonius, Assistant VP, Public Relations, American Honda
    • Jay Amestoy, VP, Public & Government Affairs, Mazda North America
    • Chris Hosford, VP, Corporate Communications, Hyundai Motor America
    (5:58)
  4. Segment 3: West Coast Communicators: Part Three

    Guests:

    • Irv Miller, Group VP, Corporate Communications, Toyota
    • Kurt Antonius, Assistant VP, Public Relations, American Honda
    • Jay Amestoy, VP, Public & Government Affairs, Mazda North America
    • Chris Hosford, VP, Corporate Communications, Hyundai Motor America
    (7:00)
  5. EXTRA: West Coast Communicators


    (6:17)

Synopsis

A parish priest delivers the gospel. A press secretary announces a candidate's position. A lawyer presents his client's side. What all three have in common, besides speaking for a higher authority, is that they are delivering a message, an epistle, a communication that consists of words carefully crafted for a particular audience. And the message is key, not only in those arenas, but especially in today's business world where words -- right or wrong -- can affect everything from employment to the stock price. That's why over the past decade or so, corporate communications has exploded to where hardly a move is made without consulting Public Relations early on.

But it wasn't always like that, especially in the auto industry, where PR used to be relegated to putting out media kits and press releases. Now it's involved in everything from vehicle launches to corporate messaging. Or at least that what we found happens at Chrysler, Ford and GM communications when we interviewed their leaders last year. But how does it work for the other OEMs -- especially some of the imports who are not based in Detroit but scattered up and down the 405 in Southern California.

On this week's episode of Autoline in LA, we'll discover the answers to those questions on corporate communications and more from the top PR executives in North America at four Asian import brands. Joining John McElroy at our temporary studio at the Petersen Automotive Museum in Los Angeles are Irv Miller from Toyota, Honda's Kurt Antonius, Chris Hosford from Hyundai and Mazda's Jay Amestoy. John and his distinguished panel of communicators discuss where this profession was, where it is today and where they see it going. Plus, they'll also dive into a few hot button issues that will be affecting the auto business for some time to come.

So get ready for a show from the entertainment capitol of the world that features "the message" as its star with some of the most talented messengers in the business. That's this week on Autoline in LA.

For more from our LA series visit www.autolinedetroit.tv/LA