SynopsisMel Karamzin, CEO of Sirius XM Radio, with panelists Neal Boudette, The Wall Street Journal and Jeff Gilbert, WWJ Newsradio. Topic: survival plans for Sirius XM and its role in the auto industry.
Too many channels, not enough listeners, pools of red ink -- welcome to the world of satellite radio. Despite its myriad of advantages and incorporation into many new cars and trucks, both Sirius and XM Radio seemed more hooked to financial life support than to fleets of vehicles the last few years. It was as if the business was crying for, as David Bowie put it, "a Starman waiting in the sky" to supernaturally save the service. Well, that celebrity executive landed at Sirius some four years ago in the form of Mel Karmazin with a resume that included running Infinity Broadcasting, CBS Radio and as well as the entire CBS Corporation. Since his arrival he has not only increased subscriptions but more importantly brokered a merger between the two services believing that one strong company can prosper in this less than predictable economy.
This week Autoline welcomes Mel Karmazin, CEO of Sirius XM Radio. Host John McElroy along with panelists Neal Boudette from The Wall Street Journal and Jeff Gilbert of WWJ Newsradio Detroit talk to this Hall of Fame broadcast executive about his survival plans for Sirius XM and the important role the auto industry plays in the process.
So if you'd like to know what the "Starman of Sirius XM" plans for the media in your car or truck, check out this week's Autoline.
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