“Family” (#1430)

Synopsis

Jack Hollis, Vice President, Scion, Mike Ramsey, The Wall Street Journal, Greg Gardner, Detroit Free Press. Topic: Scion.

It's often said that the most important part of human life is family. Despite the fact that you may argue with your father on almost everything or your Aunt Rose still squeezes your checks at 35, being able to gather, celebrate and mourn together is unique to the human existence. Plus, that structure provides a perfect environment, which allows us to learn from one another, perhaps about our heritage or maybe life itself.

Of course when it comes to corporations things are a little different to say the least, however, some do embrace the family structure for a variety of reasons. In the automotive industry, for instance, a company like Toyota offers customers three distinct brands that are aimed at different socioeconomic groups. The youngest member of that family, Scion, was created just a few short years ago and provides the entire corporate unit a young and unique set of products and customers. Jack Hollis is in charge of Scion in North America and he joins John McElroy on this week's edition of Autoline Detroit. Mike Ramsey from the Wall Street Journal and Greg Gardner of the Detroit Free Press join in the discussion.