“Don't Look Back” (#1432)
- Internet Premiere
- Friday, 10/1 @ 12:00pm ET
- Detroit Public TV
- Sunday, 10/3 @ 10:30am ET
(Original Airdate)
Quick Links
-
Open: John's Opening Thoughts
-
Segment 1: Audi
Guest:
- Johan de Nysschen, President, Audi of America
Panel:
- David Welch, Bloomberg BusinessWeek
- Chris Paukert, Autoblog.com
(23:58)
-
Close: John's Closing Thoughts
Synopsis
Johan de Nysschen, President, Audi of America, David Welch, Bloomberg BusinessWeek, Chris Paukert, Autoblog.com. Topic: Audi.The longtime Hall of Fame baseball pitcher Satchel Paige once said "Don't look back -- something might be gaining on you." In the case with today's luxury car leaders BMW, Mercedes-Benz and Lexus that "something" is Audi.
The great luxury car maker that, in the past, could never quite get over the top has been gaining momentum with awards, marketing and, most importantly, sales. Halo vehicles like the R8 have grabbed the headlines but the real gains are coming across the entire lineup putting pressure on the traditional leaders of the segment. Just what are Audi's sales goals and how does the company plan to keep the momentum rolling? This week on Autoline Detroit to answer those and other questions on this blazing hot German luxury car maker is Johan de Nysschen, President of Audi of America. John McElroy is joined on his Autoline Detroit panel by David Welch of Bloomberg/Businessweek and Chris Paukert from Autoblog.com.
-
« Previous Show
“Predictive Power”
Ensconced in the ivy-covered halls of universities around the world are men and women who spend their days looking for answers. Answers to questions that might...
-
Next Show »
“The Left Bank”
Stephen Odell , Ford of Europe, Jonathan Browning , Volkswagen of America, Ian Callum , Jaguar, Giovanni Mastrangelo , Fiat. Topic: Paris Motor Show. The...