“Blipvert” (#1509)

Synopsis

Jean Halliday, AutoAdOpolis, David Kiley, AOL Autos / Advertising Age, Gary Topolewski, advertising creative director. Topic: Automotive TV Ads.

Remember the computerized character MAX HEADROOM? In the fictional future that he called home, television corporations, not governments, ran the world. And what ran television was advertising. In fact, a high-speed, super concentrated three-second dangerous version called blipverts.

Well, despite its continuing influence on our 21st Century culture, television isn't quite the ogre as the show's creators imagined. Plus advertising is still viewed in manageable 15, 30 and 60-second doses. But what they didn't miss was the ongoing symbiotic relationship of the two. A relationship that goes on display to the world's largest television audience each year during the NFL's Super Bowl.

So far there have been 45 Super Bowls played which means 45 sets of advertisers as well. Over the years the auto industry has played a major role in both creativity and content. In 2011, nine separate automotive manufacturers populated the game with nearly 20 different ads spending in excess of $50-million dollars. On this week's Autoline, John McElroy and his panel of advertising experts examine the Super Bowl and see if the automakers got their money's worth.

But in addition to our Super Bowl ad discussion, John also has his panel look at what the OEMs and their agencies were doing in the months leading up to that big day. With so many automotive accounts having changed hands last year, there's a lot more than just new creative driving these campaigns. Joining John McElroy on his advertising panel are Jean Halliday from AutoAdOpolis, David Kiley of AOL Autos and Advertising Age and Gary Topolewski, an award-winning advertising creative director.

And for even more insight into our panel's Super Bowl ad analysis click on the Autoline EXTRA for this show. That's where Jean, David and Gary get into the real nitty-gritty of every automotive ad aired during Super Bowl 45.