Ewanick Interview

Segment 1 from “The New Guard”

Internet Premiere
Friday, 4/29 @ 12:00pm ET
Detroit Public TV
Sunday, 5/1 @ 10:30am ET
(Original Airdate)

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  1. Entire Show: Watch Entire Show

  2. Open: John's Opening Thoughts

  3. Segment 1: Ewanick Interview



  4. Close: John's Closing Thoughts



Joel Ewanick, VP & Global Chief of Marketing, GM, Chrissie Thompson, Detroit Free Press, Peter De Lorenzo, Editor-In-Chief, Autoextremist.com. Topic: Ewanick Interview.

Ad agencies tend to have a long shelf life at GM. Buick signed McCann-Erickson in 1958 while Chevy and Campbell-Ewald went all the way back to 1919. That was until the 2009 bankruptcy. And that was until Joel Ewanick.

Ewanick was the Hyundai marketing guru who made actor Jeff Bridges the voice of the Korean automaker and subsequently improved sales. He joined GM in 2010 as VP of U.S. marketing and was quickly named the automaker's global chief marketing officer in only 6 months. Ewanick moves decisively and has a "take no prisoners" mentality. Just ask any of GM's old ad agencies. He changed each one in less than a year which was pretty historic at Chevy; that's something the brand hadn't done in nearly a century.

This week John McElroy welcomes special guest Joel Ewanick for his first visit to Autoline. He is joined by Chrissie Thompson of the Detroit Free Press and Peter De Lorenzo of Autoextremist.com.