“The Cadillac Chronicles” (#1610)

Internet Premiere
Friday, 3/2 @ 11:30am ET
Detroit Public TV
Wednesday, 3/7 @ 5:30pm ET
(Original Airdate)

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Podcast:

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  1. PLAYING: Entire Show

  2. Segment 1: Butler Interview

    Guest:

    • Don Butler, VP, Cadillac Marketing
    (2:00)

Synopsis

John Steele Gordon, Historian, Johnnie Bassett, Cadillac Owner, Bill Gaskins, Photographer, Don Butler, VP, Cadillac Marketing. Topic: How African-American men saved Cadillac.

Cadillac has long been known as the Standard of the World when it comes to luxury, but especially cars. However, no matter how good the product, even standards can hit on hard times which is what happened to the brand when it nearly closed its doors in the 1930s. Luckily it was saved by a group of men who, at that time, couldn’t even officially buy the car. On Autoline This Week join host John McElroy, Economic Historian John Steele Gordon, Photographer Bill Gaskins and Blues musician Johnnie Basset for a provocative discussion on how African-American men saved the Cadillac brand.