“The New Lincoln with Matt VanDyke” (#1704)

Internet Premiere
Friday, 1/25 @ 11:30am ET
Detroit Public TV
Sunday, 1/27 @ 10:30am ET
(Original Airdate)

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Synopsis

Matt VanDyke, Global Director, Lincoln, Bill Vlasic, The New York Times, Keith Naughton, Bloomberg News. Topic: Lincoln.

Lincoln has been undergoing a renaissance. Not only our 16th president with an award-winning theatrical film, but also the car brand that was named for him. Over the past decade or so, Ford's Lincoln had lost its way. It fell from a top selling luxury brand to a name that almost faded away replaced by the thriving European luxury lines. But with a new chief designer, some great looking product and an automotive veteran to guide the car company, has Lincoln finally turned the corner? John McElroy hosts Matt VanDyke, Lincoln's new global head of marketing, sales & service to see where he intends to take the company. Joining John on his panel is Keith Naughton from Bloomberg News and William Vlasic of the New York Times.