“Improving the Car-Buying Experience” (#1721)

Internet Premiere
Friday, 7/5 @ 11:30am ET
Detroit Public TV
Sunday, 7/7 @ 10:30am ET
(Original Airdate)

Quick Links

  • Purchase show
  • Send viewer mail

Podcast:

(Learn More)
  1. PLAYING: Entire Show

Synopsis

Megan Burns, Forrester Research, Chris Consiglio, General Mgr., Audi of Rochester Hills, MI, Jeri Ward, Director, Customer Experience, Audi of America. Topic: Car Buying.

If you’ve ever walked into a retailer like Nordstrom – which is known for its outstanding customer service – and wondered why buying a car couldn’t provide the same type of experience, you’re not alone. In fact, some manufacturers have thought the same thing and are attempting to upgrade the buying experience.

On this week’s Autoline, John McElroy is joined by Jeri Ward, Audi’s Director of Customer Experience, Audi dealer Chris Consiglio (of Rochester Hills, MI), along with Customer Service research analyst Megan Burns to discuss how the OEMs and dealers are attempting to upgrade the entire experience of buying a car.