“Ford’s Aluminum Gamble” (#1809)
- Internet Premiere
- Friday, 3/21 @ 11:30am ET
- Detroit Public TV
- Sunday, 3/23 @ 10:30am ET
(Original Airdate)
Quick Links
Synopsis
Raj Nair, Group VP, Global Product, Ford, Pete Reyes, Chief Engineer, Ford F-150, Doug Scott, Marketing Manager, Ford F-150. Topic: Aluminum F-150.Ford dominates the light duty truck market. Its F-150 is and continues to be the top seller so why mess with success by going to an aluminum truck. Join John McElroy on this week’s Autoline along with Raj Nair, Ford’s Group VP for Product Development, the F-150’s Chief Engineer Peter Reyes along with Doug Scott the Marketing Manager for a deep dive on Ford’s aluminum gamble.
Transcript
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