“The Global Bowtie: Selling Chevy Around the World” (#1819)

Synopsis

Tim Mahoney, Chief Marketing Officer, Global Chevrolet, Michelle Krebs, AutoTrader Group, Nathan Bomey, Detroit Free Press. Topic: Chevrolet.

If Chevrolet still used the old ad line “baseball, hot dogs and apple pie” to sell cars, it might be considering updating today’s version with “soccer, sushi and strudel” to reflect the global growth of the brand. And the man responsible for making all marketing decisions for the brand as it continues to expand around the world, Chief Marketing Officer Tim Mahoney joins John McElroy as his special guest on Autoline THIS WEEK along with Michelle Krebs with AutoTrader Group and Nathan Bomey from the Detroit Free Press.