“Subaru: The Unlikely Success Story” (#1921)

Internet Premiere
Thursday, 7/9 @ 4:00pm ET
Detroit Public TV
Sunday, 7/12 @ 10:30am ET
(Original Airdate)

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Synopsis

Tom Doll, President & COO, Subaru of America; Joe White, Reuters; Michelle Krebs, Autotrader. Topic: Subaru.

It’s a company that doesn’t make sexy cars. Pickups and big SUVs aren’t part of the mix either. And when it comes to luxury, as Tony Soprano would say, “forget about it.” So we know what it doesn’t make but the question is what does it make? And the answer is…profit! Join John McElroy as he welcomes for the first time to the Autoline studios the man who runs Subaru of America, very successfully we might add, president and COO Tom Doll. Appearing on the panel with John are Michelle Krebs from AutoTrader and Joe White from Reuters.