“Karma Comes Back Around” (#2007)

Internet Premiere
Thursday, 2/18 @ 4:00pm ET
Detroit Public TV
Monday, 2/22 @ 10:30am ET
(Original Airdate)

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Synopsis

Jim Taylor, Chief Marketing Officer, Karma Automotive; Joe White, Reuters; Dave Guilford, Automotive News. Topic: Karma Automotive.

Back in 2011 when the original Fisker Karma was released, seeing it on the road was breathtaking. The vehicle turned heads with its beautiful designs so there was never a problem with looks. The issues for this electric/hybrid car were technical. From breaking down during a Consumer Reports drive to actual customer cars catching fire, it proved too much for the startup automaker and it filed for bankruptcy in November 2013. However, its new Chinese owners believe they have worked out all the problems and are ready to re-commence production of the car. And the man chosen to run Karma Automotive is no stranger to Detroit. Jim Taylor, who formerly ran Cadillac, will now be responsible for selling the Karma 2.0 to the world. Joining John McElroy to talk to Jim about Karma, Cadillac and more will be Joe White for Reuters and Dave Guilford from Automotive News.