“Cadillac Changing Course” (#2011)

Internet Premiere
Thursday, 4/7 @ 4:00pm ET
Detroit Public TV
Sunday, 4/10 @ 10:30am ET
(Original Airdate)

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Synopsis

Johan de Nysschen, Cadillac; John Stoll, Wall Street Journal; Dave Sullivan, AutoPacific. Topic: Cadillac.

Once not too long ago it was king of the luxury hill. But having lost that title to the Germans years back, Cadillac has sputtered on every end. By the time the product was fixed much of the customer base had defected. But now Cadillac has turned to the luxury brands’ Mr. Fix It, Johan de Nysschen. Responsible for transforming Audi into the U.S. sales powerhouse it is today and was on his way to attempting the same for Infiniti before Cadillac came calling.

On this week’s show, Mr. de Nysschen talks about his strategy for Cadillac to regain the luster, and more importantly, sales it has lost since 2000. Joining John McElroy on his panel are John Stoll of the Wall Street Journal and AutoPacific analyst David Sullivan.