“Data: The Unknown Commodity From Your Car” (#2136)

Internet Premiere
Thursday, 11/16 @ 4:00pm ET
Detroit Public TV
Sunday, 11/19 @ 10:30am ET
(Original Airdate)

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Michael Perugi, Acxiom; Jennifer Dukarski, Butzel Long; Sam Abuelsamid, Navigant Research. Topic: Data collection.

Today’s cars collect data. The computers and electronics on cars, trucks and SUVs capture almost everything we do and where we go with it. And some of that information can be valuable to different sectors of the auto industry.

To explain to us what this data is and who owns it, John McElroy is joined by a powerhouse panel including Acxiom information analyst Michael Perugi, privacy expert Jennifer Dukarski from the law firm Butzel Long and automotive analyst Sam Abuelsamid from Navigant Research.