“Maven: GM Expands its Growing Mobility Strategy” (#2137)

Synopsis

Rachel Bhattacharya, Director of Commercial Mobility Strategy, Maven, General Motors; Michelle Krebs, Cox Automotive; Pete Bigelow, Car and Driver. Topic: Maven.

Back in January 2016, GM saw that it needed to make a move; actually several of them if it wanted to remain viable for the future.

Since it already had the cars it started with a Zipcar-like rental service called Maven and now has graduated to something called Maven Gig.

Joining John McElroy to explain the story of Maven and how GM plans to expand it is Rachel Bhattacharya, Maven’s director of Commercial Mobility Strategy.