When the coronavirus pandemic broke out, too many companies started advertising on how we were “all in this together.” Too many ads were telling people “we’ve got you covered.” In many markets, people have tired of this message. But in markets where the virus is spreading, they’re more open to it. Jeremy Anspach advises dealers on how to target their advertising during a pandemic.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
