What’s the biggest issue facing dealers right now? Showrooms and parking lots full of cars with no one there to look at them. Eric Trytko is the director of content and social media for Interactive Marketing and Consulting Services (IMACS), a company that helps dealers get their message out in creative and impactful ways. He says dealers that are still able to connect with their customers are the ones that aren’t sitting idle.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.
