Kia used to be the El Cheapo brand everyone made fun of. Not anymore. Now Kia has gone off in a design direction of its own. It’s winning accolades all around the industry, and the brand is gaining market share. Tom Kearns, the Head of Design for Kia Motor America, talks about how they’ve accidentally discovered certain design cues.
John McElroy is an influential thought leader in the automotive industry. He is a journalist, lecturer, commentator and entrepreneur. He created “Autoline Daily,” the first industry webcast of industry news and analysis.